Gamification

Trade a game for an email

Spin the Wheel, Claw Machine, Scratch the Card and Slot Machine: four games your visitors actually want to play. They play, you get the email, and the winning code reveals itself on the spot. All four share one prize engine, one set of screens and one report.

The ChilliPopup gamification catalog showing Spin the Wheel, Claw Machine, Scratch the Card and Slot Machine, each with a live preview
All four games in the dashboard, each with a live preview and its own set of themes.
Why gamification

More emails, less friction

A game feels like a game, not a form. Visitors hand over an email to play, so your list grows from a moment people enjoy.

Odds you actually control

Set a win chance per prize, or give every prize equal odds. The editor shows the chance of not winning as you tune, so your margins stay yours.

Wins that can't be gamed

The outcome is decided on the server and prize codes never reach the browser, so no one can inspect the page and rig a jackpot.

The four games

Pick the one that fits your brand

They are twins under the hood: the same prizes, the same claim-and-reveal screens, the same reporting. Only the moment of play changes.

Spin the Wheel

The classic prize wheel. Visitors spin for a discount, the server decides the winning slice, and a coupon code seals the conversion.

Claw Machine

An arcade claw over a pit of prize balls. One press of GRAB sends the claw down; win or near-miss, every play is a moment of suspense.

Scratch the Card

A lottery-style scratch card. Visitors rub away the foil with a finger or cursor to uncover the prize hiding underneath.

Slot Machine

A three-reel one-armed bandit. PULL spins the reels and a matching triple wins the prize; even the near-misses beg for one more look.

The Claw Machine theme picker in ChilliPopup: a recommended theme and a grid of alternatives, each a live preview
Each game opens onto its own themes: a recommended pick, then the full grid. Theme is one setting; swap it any time from the editor.
Capabilities

One prize engine behind all four

Every prize, screen and stat is yours to shape in the same drag-and-drop editor you use for popups.

  • Prizes panel: give each prize a label, a reward or coupon code, a win-chance %, and a losing flag (plus a slice colour on the wheel)
  • Fair odds, your call: flip on equal chances for every prize, or tune each one; the shown chance of not winning updates as you go
  • Losing prizes on purpose: outcomes that look like a win but count as a loss, so a near-miss still feels like a game
  • Multi-screen flow: design the Play surface, the Post-Play claim step, and separate Winning and Losing screens
  • Decided on our servers: the outcome is chosen server-side and prize codes are stripped from the public payload, so a code only reveals on a real win
  • Game analytics: plays, wins, losses, claimed wins, a claimed-by-prize breakdown, and a winners' email table
The ChilliPopup game editor with the Play, Post-Play, Winning and Losing screen tabs and a Prizes panel, showing a claw machine design
The game editor: Play, Post-Play, Winning and Losing are separate screens you design yourself, with a Prizes tab for the odds.
Great for Grow your email list Recover exit-intent visitors Launch a holiday sale Move first-time shoppers to buy
See it live

Exactly how your visitors see it

A game renders as an overlay right on a real storefront: played in the browser, decided on the server. Same single pixel as your popups, no iframe.

A ChilliPopup prize wheel shown live as an overlay on a storefront
The wheel, live on a storefront. The claw, scratch card and slot machine install exactly the same way.

Build a game worth playing

Pick a game, set your prizes, set your odds, and install it with a single pixel. Same editor, same targeting, same analytics as every other ChilliPopup widget.