A software company or a newsletter has nothing on a shelf to mark down, and a coupon on a subscription teaches customers to wait for the next one. What you do have is worth more to the right visitor: a longer trial, a template pack, thirty minutes with a founder, early access to what ships next. A wheel trades one of those for an email, and the odds decide how many of each you hand out. This page is the setup: a prize table with no discounts in it, copy for the four screens, exit-intent rules for the pricing page and a time delay for blog readers, and what the report tells you a week later.
A trial extension is a date field in your billing tool. A template pack is built once and given away a thousand times. A founder's calendar has a few slots a month you would happily fill with the right lead. None of these is a discount, and each is exactly what a visitor on the fence wants.
An extended trial, a paid feature unlocked for a month, a template or swipe-file pack, early access, a 30-minute call. Each has real value to the person who wins it and a marginal cost close to zero for you, and none of them teaches your customers to wait for a coupon.
A win asks for an email on the Post-Play screen before the Winning screen reveals the code, so the wheel is a signup form with a better reason to fill it in. The Losing screen can offer the newsletter itself, so nobody who spins leaves without a way to subscribe.
Each prize has its own win chance in percent, and whatever is left of 100% is the chance of a Try again. The roll happens on our server and the browser only animates to the result, so the founder-call slice comes up as rarely as you set it, however many tabs someone opens.
Five prizes and a leftover, none of them a percentage off. Type the labels, codes and chances into the Prizes panel like this and the wheel draws itself, Try again slice included.
| Slice | Reward code | Win chance | Why it is there |
|---|---|---|---|
| Template pack | TEMPLATES | 35% | The default prize. Built once, and it shows the product doing something useful. The code can be the password on the download page, and the Winning screen can carry a button straight to it. |
| Trial extended by 14 days | TRIAL14 | 25% | For the visitor comparing plans at the end of a trial. Set it up as a redeem code in your billing tool, or apply it by hand from the claims table; the cost is two weeks of server time. |
| One month of a paid feature | PROMONTH | 15% | Unlock a paid feature for a month instead of discounting the plan. After four weeks with priority support or the API, giving it up is harder than paying for it. |
| Early access to the next release | EARLY | 15% | Costs a flag on the account and a place on a list. For a newsletter, this is the next paid issue or the archive, opened early. |
| 30-minute call with the founder | CALL30 | 4% | The headline prize. Four calls per hundred spins is a calendar you can keep, and each one is a conversation with someone who wanted it enough to spin. |
| Try again | none | 6% (leftover) | Drawn automatically as a grey slice because the prizes add up to 94%. Kept small: the wheel exists to start a relationship, and the Losing screen still offers the newsletter. |
Read across the table: every hundred spins hand out roughly thirty-five template packs, twenty-five trial extensions, fifteen feature months, fifteen early-access places and four calls, and six visitors see the Losing screen, where the newsletter still waits. The only prize with a real ceiling is the call; if four in a hundred is too many for your calendar, move it to 2% and the editor shows the new chance of not winning as you type.
{{prize_label}} and {{prize_code}} in the Post-Play and Winning copy fill in with the won prize, so one Winning screen serves a call and a template pack alike.A wheel has four screens: Play, Post-Play, Winning and Losing, each its own canvas in the editor. Write {{prize_label}} and {{prize_code}} anywhere in the Post-Play or Winning copy and the won prize fills them in.
Headline: Before you go: spin for a head start.
Sub-line: A longer trial, a template pack, early access or thirty minutes with our founder. One spin, and your email to claim it.
The disc itself is the button. On a pricing page, one line saying that the prizes are not discounts pre-empts the search for a coupon field.
Headline: {{prize_label}} is yours.
Sub-line: Enter the email on your account and your code appears right here.
One email field and one button. Ask for the account email when the prize is applied to an account, so the claims table matches your user list and the trial extension lands on the right person.
Headline: Your {{prize_label}} code is {{prize_code}}.
Sub-line: Redeem it in the app under Settings, on the download page, or as the note on your booking.
Confetti is on by default and can be switched off. Add a button per redemption route: "Redeem in the app" for account prizes, "Download the pack" for content, and your booking page for the call, where the code becomes the note the winner types when they book.
Headline: No prize this spin. The newsletter is still free.
Sub-line: One email a week on what we shipped and what we learned. Unsubscribe in a click.
Add a "Subscribe" button that opens your signup page. The whole reason to run a wheel on a software or newsletter site is the list, and a losing spin that still ends in a subscription costs you nothing.
A wheel carries the same display rules as every ChilliPopup popup: six triggers, targeting, frequency caps and a schedule. A software or newsletter site has two places where a wheel earns its interruption, and they want different rules, so build one campaign, duplicate it, and change the trigger and the URL rule.
/pricing here and /blog/ in the duplicate, rather than with exclusions; the wheel then never appears on /login, /signup or inside the app, where a logged-in customer does not need a trial extension and a wheel over a signup form competes with the form.A wheel is a popup with a game on its Play step, built in the editor you would use for any ChilliPopup popup.
Pick five things you can give away without a discount and decide how a winner gets each one: a redeem code your app accepts (TRIAL14, PROMONTH), a link on the Winning screen (TEMPLATES), your booking page (CALL30), or a flag you set by hand from the claims table (EARLY).
Pick Spin to Win or The Deal Is Right, recolour it to your product's palette, type the prize table into the Prizes panel and write the four screens, with the newsletter on the Losing screen. Every block is drag-and-drop, and your product's own font is welcome.
Exit intent on /pricing, a time delay on /blog/, once every 30 days, then publish. If the ChilliPopup script is already on your marketing site there is nothing else to install; otherwise it is one script tag, or a Custom HTML tag in Google Tag Manager.
There is no SaaS or newsletter template, and you do not need one. Both wheel themes are fully editable; the aim is a wheel that looks like part of your product rather than a retail coupon.
A wheel gets two reports: the popup report every ChilliPopup campaign has, and a game report built from the server's own record of each play.
Matching the ask to the page: content upgrades on the blog, routing questions in docs, demo offers on pricing and trial CTAs on feature pages, plus list quality and lead handoff.
Read the guide →Twelve newsletter popups with the copy, placement and triggers behind each one, plus the field rules, timing and metrics that turn a popup into a list.
Read the guide →Scroll-depth triggers, URL-matched offers, inline against overlay, frequency caps and a post-type table for popups that respect the reader.
Read the guide →Type in five perks and their odds, write the four screens, set exit intent on the pricing page, and publish. The server decides every spin, the code is revealed only on a win, and every prize you hand out comes with an email.