Every Black Friday banner promises a discount. A slot machine makes the shopper pull for it: three reels, a side lever and a PULL button on your own storefront. One pull, the reels loop while our server decides the outcome, and a matching triple reveals a code once the shopper leaves an email. This page is the whole setup: a jackpot-shaped prize table with odds you can copy, the copy for each of the four screens, the display rules for 27 to 30 November 2026, and what to read in the report on Tuesday.
A sitewide code is the Black Friday default, and it is invisible by Friday lunchtime. A slot machine turns the same discount budget into a jackpot ladder: most pulls pay the small code, a few pay the big one, and every payout comes with an email.
Three reels give you a natural ladder. Most pulls stop on the everyday discount, some on the middle rung, and a rare matching triple on the jackpot code. You set the width of each rung as a win chance in percent, so the 40% jackpot comes up exactly as often as you decide and not once more.
Display rules take a start date and an end date in your time zone, plus weekday and hour windows. Set Friday 27 to Monday 30 November 2026 and the machine is live for Black Friday and Cyber Monday and gone on Tuesday, whether or not anyone on your team is at a keyboard.
When the shopper pulls the lever or presses PULL, the reels start looping and the browser asks our server for the outcome. The server rolls against your odds, records the play and answers; only then do the reels stop, left to right, on a matching triple or a near-miss. Codes never reach the browser except inside a win.
Four paying prizes, one prize flagged as a Losing option, and a leftover. Type the labels, codes and chances into the Prizes panel exactly like this and the machine is loaded.
| Prize | Reward code | Win chance | Why it is there |
|---|---|---|---|
| 10% off | BF10 | 38% | The discount you were going to give anyway. Most pulls stop here, and every one of them arrives with an email. |
| 15% off | BF15 | 22% | The middle rung. A visible step up that still leaves margin on full-price stock. |
| Free shipping | BFSHIP | 15% | Costs you a fixed amount per order and reads as a real win on a small basket. |
| Jackpot 40% off | BF40 | 5% | The headline. Five pulls in a hundred hit the jackpot triple, and a minimum basket on the code caps what each one costs you. |
| So close Losing option | none | 10% | A prize flagged as a Losing option keeps its label and its share of the odds, but the reels stop on a near-miss and the Losing screen shows. It never returns a code. |
| Nothing | none | 10% (leftover) | The share your prizes leave short of 100%. The editor shows it as the chance of not winning as you type; on the reels it looks the same as the losing option, a near-miss with the middle reel one symbol off. |
Read across the table and the arithmetic is plain: with these odds, every hundred pulls hand out roughly thirty-eight 10% codes, twenty-two 15% codes, fifteen free-shipping codes and five jackpot codes, and twenty shoppers see the Losing screen, ten from the losing option and ten from the leftover. Eighty pulls in a hundred pay something. Change any percentage and the editor recomputes the chance of not winning as you type.
A slot machine has four screens: Play, Post-Play, Winning and Losing. Each is its own canvas in the editor. Write {{prize_label}} and {{prize_code}} anywhere in the Post-Play or Winning copy and the prize the reels stopped on fills them in.
Headline: Black Friday. One pull. Up to 40% off.
Sub-line: Match three and the code is yours all weekend. Pull the lever to start.
The lever and the PULL button are the controls, and the button's label comes with the theme (Neon Vegas reads "[ PULL ]"), so the copy only has to say what is at stake and how long the code lasts.
Headline: Three in a row. {{prize_label}} is yours.
Sub-line: Enter your email and your code appears right here. Valid until Cyber Monday, 23:59.
One email field and one button. This screen appears only after a win, so nobody is asked for an email in exchange for a near-miss.
Headline: {{prize_code}} unlocks {{prize_label}} at checkout.
Sub-line: Use it on any order before Monday 30 November, 23:59. One code per order.
Confetti is on by default here. Add a "Shop the sale" button pointing at your Black Friday collection, so the code and the shopping happen in the same minute.
Headline: No match this time. The sale does not need one.
Sub-line: Everything in the Black Friday collection is already reduced, and shipping is free over $60 all weekend.
Both the losing option and the leftover land here after a near-miss. Give the shopper a door; a Losing screen that ends on a dead end is the one part of a game people remember badly.
A slot machine carries the same display rules as every ChilliPopup popup: six triggers, targeting, frequency caps and a schedule. This is the set that fits a four-day sale where each showing is exactly one pull.
/cart, keeps it off the cart, where a pull only interrupts someone who is already paying; product and collection pages all keep it. Page rules are any-match: a campaign shows wherever at least one of its page rules is true, so use either contains rules for the pages you want or a single doesn't-contain rule, never both.A slot machine is a popup with a game on its Play screen. If you have built a ChilliPopup popup before, you already know the editor.
Make one discount code per paying prize (BF10, BF15, BFSHIP, BF40) in Shopify, WooCommerce, Wix or whatever runs your checkout. Set each to expire when the machine does and give BF40 a minimum basket. The losing option needs no code.
Pick Jackpot Inferno or Neon Vegas, type the prize table into the Prizes panel, flag "So close" as a Losing option, then rewrite the four screens and restyle the popup around the machine. Every block is drag-and-drop, and your own fonts are welcome.
Enter the schedule, triggers, page rules and frequency above, then publish. If the ChilliPopup pixel is already on your site there is nothing else to install: the machine appears on Friday morning on its own.
There is no dedicated Black Friday template, and the machine itself is not something you repaint: the frame, the reel window, the reel symbols and the PULL button take their colours and label from the theme. Pick the theme that already looks like a Black Friday cabinet, then rewrite and restyle everything around it.
A slot machine gets two reports: the popup report every ChilliPopup campaign has, and a game report built from the server's own record of each pull.
Which popups to run before, during and after the sale, how to sequence them, and the mistakes that cost stores their margin.
Read the guide →How the reels, the prize table and the email ask fit together, and the display rules to pair a machine with, for any season.
Read the guide →The discount code behind the offer, where the ask belongs, and how to keep a coupon from eating the margin it was meant to protect.
Read the guide →Type in the prize table, flag the losing outcome, write the four screens, set the dates and publish. On Friday morning the machine opens itself, our server decides every pull, and every code you pay out comes with an email.