Justuno is not a popup tool that got ambitious; it was built as a conversion platform from the start, and it reads that way. Behaviour-based workflows, real-time segmentation, AI product recommendations, “Smart Timing” that decides when a popup fires, A/B tests across copy, creative, offers and triggers, and a Spotlight add-on that tries to put names to anonymous visitors. The company says it is trusted by more than 100,000 brands, and the Shopify shortlist it usually appears on is full of stores that grew into it.
People still leave, and usually for one of four reasons: the entry price is $59 a month before you have done anything, and that buys 10,000 visitors and only five live workflows; the traffic ladder climbs steeply — $99, $199, $299 — long before the plan changes; the strategist-included plan starts at $299 whether or not you wanted a strategist; and, like most of the tools on this page, Justuno captures subscribers but does not send to them, so the email and SMS bill is a second invoice anyway.
This guide compares the five alternatives worth the migration effort. Every price, cap and plan gate below was read off each vendor’s own pricing page in September 2026 — Justuno’s figures were read directly off the traffic slider on its pricing page, tier by tier — with no numbers carried over from an older listicle.
Key takeaways
- ChilliPopup is the best value for the on-site layer: popups, lead-capture forms, multi-step surveys, quizzes and four prize games, with A/B testing and AI drafting on every plan, starting with a permanent free one for 1,000 visitors a month. Justuno’s 50,000-visitor Lite tier is $199; ChilliPopup’s 50,000-visitor Pro plan is $29. It captures leads but does not send email or SMS, has no product recommendations or workflows, and its “Powered by” badge stays on every plan.
- OptiMonk is the closest ecommerce match with a free plan: product recommendations, cart-value targeting and per-campaign revenue measurement, with every feature on every plan — including the free 10,000-pageview tier. Paid plans from $19/mo billed annually; the badge comes off at Essential.
- Privy is the Shopify-native swap if you also want the sending: Pop-ups & Displays only from $24/mo for 10,000 page views with Spin-to-Win, A/B testing and quizzes, or Email & SMS from $30/mo for 1,500 contacts with unlimited sends. It is built around Shopify, BigCommerce and Wix; other platforms go through third-party integrations.
- Poptin is the budget pick: a free 1,000-visitor plan (branded), then $20/mo billed annually for 10,000 unbranded visitors — a third of Justuno’s Lite price for the same traffic — with exit intent, cart triggers, coupon codes and 70+ integrations. Survey popups but no multi-step survey or quiz builder, and no AI on the plan sheet.
- OptinMonster is the WordPress-world specialist with introductory pricing: the headline $7/mo is 60% off for 12 months — Basic renews at $210/yr — allowances are counted in impressions, exit intent starts on Pro, and the coupon wheel on Growth.
- Watch the unit, not the price: Justuno, ChilliPopup and Poptin count unique visitors, OptiMonk and Privy count pageviews, OptinMonster counts campaign impressions. A 10,000-visitor store that browses five pages a visit is a 50,000-pageview site, so the same number means very different things.
The short version, side by side
Every figure below is the vendor’s own published price and allowance as of September 2026. Where a plan gates a feature, the tier that unlocks it is named rather than glossed over. Note that the traffic row is not one unit — read it carefully before you compare the numbers.
| Justuno | ChilliPopup | OptiMonk | Privy | Poptin | OptinMonster | |
|---|---|---|---|---|---|---|
| Cheapest paid plan | $59/mo · 10% off annually | $29/mo | $19/mo annual | $24/mo popups only · $30/mo with email | $20/mo annual · $25 monthly | $7/mo intro, then ~$17.50/mo |
| Billing | Monthly, no contracts; annual saves 10% | Monthly | Monthly or annual (25% off) | Monthly; no annual option shown | Monthly or annual (20% off) | ⚠ Annual by default; intro pricing |
| Free plan | ✗ 14-day trial (30 on Done-For-You) | ✓ 1,000 visitors, branded | ✓ 10,000 pageviews, branded | ✗ 15-day trial | ✓ 1,000 visitors, branded | ✗ 14-day money-back |
| Traffic on the cheapest paid plan | 10,000 visitors/mo | 50,000 visitors/mo | 20,000 pageviews/mo | 10,000 page views/mo | 10,000 visitors/mo | 2,500 impressions/mo |
| Live campaigns on the cheapest paid plan | ⚠ 5 live workflows | ✓ Unlimited | ✓ Unlimited | Not stated on the pricing page | ✓ Unlimited poptins | ✓ Unlimited campaigns |
| Popups & exit offers | ✓ | ✓ All plans | ✓ | ✓ | ✓ | ⚠ Exit intent on Pro |
| Lead-capture forms | ✓ Popups + embedded experiences | ✓ All plans | ✓ Embedded content | ✓ Embedded forms | ✓ | ✓ Inline & sidebar |
| Surveys (NPS, CSAT) | ✓ Quiz & surveys | ✓ All plans | ✓ Survey elements | ✗ Not on the plan sheet | ⚠ Survey popups only | ✗ |
| Quizzes | ✓ | ✓ All plans | ⚠ Multi-step flows | ✓ Multi-step quizzes | ✗ | ✗ Yes/No steps only |
| Prize games | ✓ Spin-to-win, scratch cards | ✓ 4 games, all plans | ✓ Wheel, gift, scratch | ⚠ Spin-to-Win only | ✓ Gamified popups | ⚠ Coupon wheel, Growth |
| A/B testing | ✓ | ✓ All plans | ✓ All plans | ✓ | ✓ | ⚠ Plus and above |
| AI generation | ✓ AI Popup Builder, Smart Timing | ✓ All plans | ✓ AI popup builder | ✗ Not on the plan sheet | ✗ Not on the plan sheet | ✓ AI popups |
| Product recommendations | ⚠ Default on Lite, 1 AI custom; unlimited AI custom on $299 plan | ✗ | ✓ Dynamic, stock-aware | ⚠ Cross-sell popups | ✗ | ✗ |
| Email & SMS sending | ✗ Captures for your ESP | ✗ Capture only | ✗ Sends to your ESP | ✓ Email & SMS plans | ✓ Separate email track | ✗ Integrations only |
| Remove the vendor badge | Not stated on the pricing page | ✗ Badge on every plan | ✓ From Essential | Not stated on the pricing page | ✓ From Basic | ⚠ Pro and above |
✓ included · ⚠ gated, or with a caveat · ✗ not available
What is Justuno?
Justuno describes itself as a list growth platform that combines AI-powered popups with visitor identification. In practice it is an on-site conversion suite aimed squarely at ecommerce brands: you build popups and exit offers, chain them into behaviour-based workflows, segment visitors in real time, and hand the captured email and phone numbers to whichever ESP or SMS tool you already run — its Shopify listing names Attentive, Iterable, Klaviyo, Omnisend and Postscript among “many others”.
What you get:
- Popups, exit offers, embedded experiences and landing pages from one design canvas, with an AI Popup Builder that drafts copy, layout and design from a stated goal
- Targeting by source, device, location, behaviour, cart value and customer status, plus “Smart Timing” that lets the AI decide when a popup fires
- Visual workflows that trigger personalised on-site experiences, and real-time audience segmentation
- Gamification — spin-to-win, scratch cards “and other games” — and a quiz and survey builder
- A/B testing across copy, creative, offers and triggers, with reporting that compares campaigns
- Product recommendations: AI default ones on every plan, one AI-customised recommendation on Lite and unlimited on Done-For-You
- Instant email verification on every plan (SMS verification on Done-For-You) to block typos and low-quality entries, and a “Visibility Boost” that helps popups get past common blockers
- Spotlight, an add-on that tries to identify anonymous visitors, and an Enterprise Hub for teams, permissions and multiple websites on the Done-For-You plan
It is a good fit for a store doing real volume that wants one vendor to own the whole on-site layer and, on the $299 plan, a strategist to run it. Where it runs out of road is when you look at what the first $59 actually buys, and at how quickly the number after the dollar sign grows with your traffic.
What Justuno costs at each traffic tier
Justuno publishes two plans and prices both on a visitor slider. Lite is the self-serve plan; Done-For-You adds ongoing services, a dedicated account manager, a personal Slack channel and a CRO strategist, and starts at 20,000 visitors. The figures below are what the slider showed in September 2026, month to month with no contract; annual billing takes 10% off each.
| Monthly unique visitors | Lite | Done-For-You |
|---|---|---|
| Up to 10,000 | $59/mo | — (starts at 20,000) |
| Up to 20,000 | $99/mo | $299/mo |
| Up to 50,000 | $199/mo | $399/mo |
| Up to 100,000 | $299/mo | $499/mo |
| Up to 250,000 | $499/mo | $799/mo |
| Up to 500,000 | $699/mo | $999/mo |
| Up to 1,000,000 | $899/mo | $1,399/mo |
| Up to 2,000,000 | $1,099/mo | $1,799/mo |
| Up to 3,000,000 | $1,299/mo | $1,999/mo |
Lite includes a 14-day free trial, white-glove onboarding, three team seats, two custom segments, default product recommendations (plus one AI-customised one), instant email verification and five live workflows. Done-For-You includes a 30-day trial, unlimited workflows, seats and segments, unlimited AI custom product recommendations, SMS verification, a custom analytics dashboard, cross-domain reporting, an Enterprise Hub with custom team roles, and the services layer. Above 3,000,000 visitors the slider switches to “Flex” and “Enterprise” plans priced on request. The Spotlight visitor-identification add-on and agency discounts are also priced on request.
Why look for a Justuno alternative?
Nothing has happened to Justuno — it is not shutting down and the product keeps getting deeper. The reasons to look elsewhere are ordinary product-and-price reasons, and they tend to arrive in a predictable order.
1. $59 buys 10,000 visitors and five live workflows
Lite is the cheapest way in, and it caps how many workflows can be live at once at five. A store with a welcome popup, an exit offer, a cart saver, a spin-to-win and a post-purchase survey has used all of them — and that is before a seasonal campaign. The tools below either have no such cap or a far higher one, at a third of the price for the same traffic.
2. The traffic ladder is steep, and it is the same product on every rung
Lite goes $59 → $99 → $199 → $299 as you cross 10,000, 20,000, 50,000 and 100,000 visitors. Nothing changes about the plan on the way up except the number. For comparison, 50,000 visitors is $29/mo on ChilliPopup, $47/mo billed annually on Poptin, and roughly the Essential-to-Growth boundary on OptiMonk depending on how many pages your visitors browse.
3. The strategist plan starts at $299, whether or not you wanted the strategist
Everything Lite lacks — unlimited workflows, unlimited AI custom product recommendations, the custom analytics dashboard, cross-domain reporting, unlimited seats, the Enterprise Hub — lives on Done-For-You, which is bundled with ongoing services, an account manager and a Slack channel. If you wanted the features without the people, there is no plan for that.
4. It captures, it does not send — and the add-on is priced on request
Justuno hands subscribers to Klaviyo, Attentive, Postscript and the like; the email and SMS bill is separate, exactly as it is with ChilliPopup, OptiMonk and OptinMonster. That is fine, but it means “$59” was never the whole cost of the stack. The Spotlight visitor-identification add-on has no published price at all, and identifying anonymous visitors is a conversation to have with whoever handles your privacy compliance before you switch it on.
The 5 best Justuno alternatives
Ranked by how much you get for the money at the tier most people actually land on, not by how the pricing page is laid out:
- ChilliPopup
- OptiMonk
- Privy
- Poptin
- OptinMonster
#1 ChilliPopup
ChilliPopup covers the on-site layer that Justuno sells — popups, exit offers, gamification, quizzes, surveys, A/B testing, AI drafting — at a price that is hard to put next to Justuno’s without doing a double take: free for 1,000 visitors, $29/mo for 50,000, $79/mo for 250,000. Justuno charges $199 and $499 for those last two volumes on Lite.
Be clear about what you are not getting. There is no product-recommendation engine, no visual workflow builder, no real-time segmentation, no landing pages, no visitor identification and no services tier. ChilliPopup also does not integrate with your ESP — leads and answers are read in the dashboard — and its “Powered by ChilliPopup” badge stays on every plan. If those are the parts of Justuno you use every day, read the OptiMonk and Privy sections instead.
What you do get is the widest set of content types on this page, all on the cheapest plan. Popups, lead-capture forms, multi-step surveys, quizzes and four prize games are all built in the same editor and all A/B testable, and every one except the games can be drafted by AI — and the plan you are on changes your traffic, domains, seats and daily AI quota, never which of them you can build.
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Four prize games, not one wheel
A spin wheel, a scratch card, a slot machine and a claw machine, each with themed templates, per-prize odds and coupon codes. The winner is decided on the server, so nothing in the visitor’s browser can rig the outcome or read the prize codes before a win. Justuno lists spin-to-win and scratch cards; OptinMonster keeps its one wheel on the top tier.
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One editor, five content types, no upsells
Popups, forms, surveys, quizzes and games share the same canvas, blocks, styles and display rules. Learning the popup editor means you already know how to build an NPS survey or a product-recommendation quiz. Justuno gates nothing by content type either — but it gates the number of live workflows.
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Write a sentence, get a draft
Describe the campaign — AI generation returns a popup, form, survey or quiz with copy, layout and colours in place, which you then edit like anything else. It is on every plan: 10 generations a day on Free, 50 on Pro, 200 on Business. Justuno’s AI Popup Builder does the same job for popups.
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The triggers and targeting a store actually uses
Exit intent, time delay, scroll depth, page-view count, click count and inactivity as triggers; device, page-URL, OS and browser, date-and-time windows and new-versus-returning as rules; a frequency cap with a “stop showing this to visitors who already converted” switch. The triggers guide covers which to reach for. What it does not have is Justuno’s cart-value and customer-status targeting.
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A/B testing on every widget, with sticky assignment
One click creates a Variant B of any popup, form, survey, quiz or game, you choose the traffic split, visitors stay on their variant across visits, and results sit side by side with a confidence indicator. It is not a higher-tier feature — see how to A/B test your popups.
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Installs in one line, on any platform
One async script tag with no iframe, or a plugin: Shopify (a theme app embed), WordPress, Wix, Google Tag Manager or plain HTML. Unlike Privy, it is not tied to a shortlist of store platforms.
The ChilliPopup editor — the same canvas builds popups, forms, surveys, quizzes and prize games
Describe it, and the AI builds it
The usual starting point in a popup builder is a blank canvas or a template library to scroll through. ChilliPopup starts with a sentence. Type what you want at the top of the template gallery — “an exit-intent discount popup offering 20% off for an energy drink brand” — and the AI returns the whole campaign: layout, headline and copy, colours, fonts, the email field and the button. Forms, multi-step surveys and quizzes work the same way, each from its own prompt.
The draft opens in the normal drag-and-drop editor, so every block stays yours to change, and nothing goes live until you publish it. Justuno’s AI Popup Builder covers popups, but with no multi-step survey or quiz builder there is nothing else for it to draft. That is the main reason ChilliPopup is quick to learn: you correct a finished draft instead of assembling one from parts. The four prize games are the one exception — they start from themed templates, while the AI drafts the popups, forms and surveys around them.
Step 1: describe the campaign in a sentence, or tap one of the example briefs
Step 2: the draft comes back in the editor with layout, copy, colours and the email field in place
ChilliPopup pricing
ChilliPopup has three plans and one rule: the plan changes how much traffic, how many domains, how many seats and how many AI generations a day you get — never which content types you can build. Popups, forms, surveys, quizzes, all four prize games, A/B testing and analytics are on the free plan exactly as they are on the $79 one. The Free plan is free forever with no credit card; Pro and Business each add a 14-day free trial. For Justuno-sized traffic, read the Pro and Business columns.
Free
Free forever, for small sites
- 1,000 visitors / month
- 1 domain, 1 team member
- 10 AI generations / day
- Unlimited popups, forms, surveys & quizzes
- All four prize games
- A/B testing on every widget
Free forever — no credit card, no time limit
Pro
For growing websites
- 50,000 visitors / month
- Up to 5 domains, 3 team members
- 50 AI generations / day
- Unlimited popups, forms, surveys & quizzes
- All four prize games
- A/B testing on every widget
14-day free trial · most popular plan · Justuno Lite at 50,000 visitors is $199
Business
For high-traffic teams
- 250,000 visitors / month
- Unlimited domains and team members
- 200 AI generations / day
- Unlimited popups, forms, surveys & quizzes
- All four prize games
- A/B testing on every widget
Justuno Lite at 250,000 visitors is $499
ChilliPopup vs Justuno
| Feature | ChilliPopup | Justuno |
|---|---|---|
| Cheapest paid plan | ✓ $29/mo — 50,000 visitors, 5 domains | $59/mo — 10,000 visitors, 5 live workflows |
| 50,000 visitors a month | ✓ $29/mo (Pro) | ⚠ $199/mo (Lite) |
| Free plan | ✓ 1,000 visitors, 1 domain, branded | ✗ 14-day trial (30 on Done-For-You) |
| Live campaigns | ✓ Unlimited on every plan | ⚠ 5 workflows on Lite; unlimited on $299 plan |
| Prize games | ✓ Wheel, scratch, slot, claw — all plans | ✓ Spin-to-win, scratch cards |
| Surveys & quizzes | ✓ Both, multi-step, all plans | ✓ Quiz & surveys |
| A/B testing | ✓ Every widget, sticky assignment, all plans | ✓ Copy, creative, offers, triggers |
| AI | ✓ Drafts popups, forms, surveys, quizzes; 10–200/day | ✓ AI Popup Builder, Smart Timing, AI product recommendations |
| Product recommendations & workflows | ✗ Not available | ✓ Recommendations, visual workflows, segmentation |
| Landing pages | ⚠ Hosted share page for surveys & quizzes only | ✓ Included |
| Email & SMS sending | ✗ Capture only — leads read in the dashboard | ✗ Captures for your ESP and SMS tool |
| ESP integrations | ✗ None | ✓ Klaviyo, Attentive, Postscript, Omnisend, Iterable and more |
| Remove the vendor badge | ✗ Badge stays on every plan | Not stated on the pricing page |
| Install | ✓ One script, or Shopify / WordPress / Wix / GTM | ✓ Shopify app and tag |
#2 OptiMonk
If what you value in Justuno is that it knows about the store — the cart, the catalogue, the revenue a campaign produced — OptiMonk is the alternative that keeps the most of that. Dynamic product recommendations, cart-value and cart-contents targeting, stock monitoring, automatic unique discount codes synced to the store and per-campaign revenue measurement are all in the box, and “in the box” here means on every plan, including the free one.
That is OptiMonk’s whole pricing philosophy: you pay for pageviews and domains, never for features. The Free tier gets the same product as Premium, minus the badge removal and the key account manager. Gamification, surveys, both kinds of A/B test and embedded content are all there at $0.
The trade-off is the slope and the unit. Essential is $19/mo billed annually for 20,000 pageviews; Growth is $69 for 100,000; Premium is $179 for 500,000. Because pageviews are counted rather than visitors, a browsy catalogue site climbs that ladder faster than the raw numbers suggest — a 10,000-visitor store that browses five pages a visit is already a Growth-plan site.
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Every feature on every plan
OptiMonk prices on pageviews and domains only. The Free tier gets the same feature set as Premium — the differences are traffic, domains, the badge and whether a key account manager is included, which only Premium and the custom Master tier get.
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Built for ecommerce first
Dynamic product recommendations, most-popular-in-category, recently viewed products, stock monitoring, cart-value and cart-contents targeting, add-to-cart straight from the popup, automatic unique discount codes, and per-campaign revenue and average-order-value measurement. This is the closest match to Justuno’s recommendation and segmentation features on this page.
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Gamification and surveys included
Spin-to-win, pick a gift and scratch cards ship as standard, and survey elements feed survey-based targeting so an answer in one campaign changes what the next one shows.
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Embedded content, not just overlays
Point-and-click placement drops campaigns inline on the page rather than over it — OptiMonk’s answer to Justuno’s embedded experiences.
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Two kinds of A/B test
Variant testing inside a campaign and multi-campaign testing across whole tactics, both on every plan including Free.
OptiMonk pricing
OptiMonk’s pricing is the simplest on this list: pick your monthly pageview volume and your number of domains, and get every feature at every tier. Each paid tier has three pageview options — Essential runs 20,000 to 50,000, Growth 100,000 to 250,000, Premium 500,000 to 1,000,000 — and the figures below are the entry point of each, billed annually. Annual billing saves 25%.
Free
A real free tier, with the badge
- 10,000 pageviews / month
- 1 domain, unlimited campaigns
- All features
- Unbranded campaigns
- Key account manager
Essential
$228 billed annually · 20,000 pageviews
- 20,000 – 50,000 pageviews / month
- 2 domains, unlimited campaigns
- All features, unbranded
- Key account manager
Growth
$828 billed annually · 100,000 pageviews
- 100,000 – 250,000 pageviews / month
- 4 domains, unlimited campaigns
- All features, unbranded
- Key account manager
Premium
$2,148 billed annually · 500,000 pageviews
- 500,000 – 1,000,000 pageviews / month
- 10 domains, unlimited campaigns
- All features, unbranded
- Key account manager
A custom “Master” tier covers anything above that, with unlimited domains
OptiMonk vs Justuno
| Feature | OptiMonk | Justuno |
|---|---|---|
| Free plan | ✓ 10,000 pageviews, all features, branded | ✗ 14-day trial |
| Cheapest paid plan | $19/mo annual — 20,000 pageviews, 2 domains | $59/mo — 10,000 visitors, 5 live workflows |
| Feature gating | ✓ None — every plan gets every feature | ⚠ Unlimited workflows, custom reporting on $299 plan |
| Product recommendations | ✓ Dynamic, stock-aware, all plans | ⚠ Default on Lite, 1 AI custom; unlimited on Done-For-You |
| Prize games | ✓ Spin, pick a gift, scratch card | ✓ Spin-to-win, scratch cards |
| Surveys & quizzes | ⚠ Survey elements; multi-step flows | ✓ Quiz & surveys |
| Revenue measurement | ✓ Per-campaign revenue and AOV, all plans | ⚠ Reporting; custom dashboard on $299 plan |
| Services | ⚠ Key account manager on Premium ($179/mo) | ✓ Onboarding on Lite; strategist and Slack channel on $299 plan |
| Email & SMS sending | ✗ Sends to your ESP | ✗ Captures for your ESP |
| Counting unit | ⚠ Pageviews | ✓ Unique visitors |
#3 Privy
Privy is the tool most likely to be sitting next to Justuno on a Shopify merchant’s shortlist, and it answers the one question Justuno cannot: what if the popup tool also sent the email? Privy sells two things. Pop-ups & Displays only, from $24/mo for 10,000 page views, with Spin-to-Win, A/B testing, exit-intent popups, multi-step quizzes, landing pages, cart savers and cross-sell popups. And Email & SMS, from $30/mo for up to 1,500 mailable contacts, with unlimited email sends and 250 SMS credits.
Two structural limits. Privy is built around a Shopify, BigCommerce or Wix account — its homepage also names WooCommerce, Squarespace and Weebly, but the pricing page routes everything else through third-party integrations, so check your platform before you compare. And it bills monthly, with no annual option shown, scaling with page views on the popups plan and with contacts on the email plan, so it grows on two curves at once if you buy both.
On the popups-only track, 10,000 page views for $24 is less traffic than it sounds — a 10,000-visitor store on Justuno Lite is closer to Privy’s $84 or $168 tier once you count pages per visit. Do the conversion before you compare it to the $59.
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Popups, email and SMS in one account
The Email & SMS plan bundles campaigns, automations, segmentation, advanced popup design and targeting, reporting and third-party integrations, with unlimited sends. It is the only tool on this page where the capture and the follow-up can share one bill.
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The popups-only plan is a complete conversion kit
Spin-to-Win, A/B testing, exit-intent popups, multi-step quizzes, landing pages, embedded forms, cart savers and cross-sell popups are all listed on the $24 tier. Surveys are not on the plan sheet, and the wheel is the only game.
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Built around Shopify, BigCommerce and Wix
Privy installs as a store app on Shopify, BigCommerce and Wix and lists Klaviyo among its select third-party integrations; its homepage also names WooCommerce, Squarespace and Weebly. That is fine for most Justuno customers, who tend to be on Shopify, and a question to settle first for everyone else.
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15-day trial, no credit card
There is no free plan; the trial is 15 days with no credit card required, and Privy advertises free migration assistance as its version of a services layer.
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Two curves to watch
Popups & Displays scales from $24 at 10,000 page views to $1,500 at 3.5 million. Email & SMS scales from $30 at 1,500 contacts to $1,740 at 250,000, with an optional SMS credit add-on on top. Neither shows an annual discount on the pricing page.
Privy pricing
Privy publishes two price tables rather than named tiers. Pop-ups & Displays only is priced on monthly page views; Email & SMS is priced on mailable contacts and includes the popups. All figures are monthly, as read in September 2026 — no annual option is shown. Whether Privy branding appears on the popups-only plan is not stated on the pricing page.
Pop-ups & Displays
Up to 10,000 page views
- Templates, embedded forms, landing pages
- Spin-to-Win, exit-intent popups
- A/B testing, multi-step quizzes
- Cart savers, cross-sell popups
- Email or SMS sending
15-day free trial, no credit card required
Pop-ups & Displays, more traffic
Up to 25,000 page views
- $84 — up to 50,000 page views
- $168 — up to 100,000
- $300 — up to 200,000
- $420 — up to 500,000
- $600 — up to 1,000,000
Tops out at $1,500/mo for 3.5 million page views
Email & SMS
0 – 1,500 mailable contacts
- Unlimited email sends
- 250 SMS credits included
- Campaigns, automations, segmentation
- Advanced popup design & targeting
- Email & live chat support
Email & SMS, more contacts
1,501 – 2,000 contacts
- $60 — 2,001 to 3,000 contacts
- Scales in steps to $1,740 at 250,000
- Custom pricing above 250,000
- SMS add-on: 1 credit per US/Canada text, 3 per MMS
Privy vs Justuno
| Feature | Privy | Justuno |
|---|---|---|
| Cheapest paid plan | $24/mo — 10,000 page views, popups only | $59/mo — 10,000 visitors, 5 live workflows |
| Free plan | ✗ 15-day trial | ✗ 14-day trial (30 on Done-For-You) |
| Billing | ⚠ Monthly; no annual option shown | ✓ Monthly, 10% off annually |
| Email & SMS sending | ✓ Built in from $30/mo, unlimited sends | ✗ Captures for your ESP and SMS tool |
| Prize games | ⚠ Spin-to-Win | ✓ Spin-to-win, scratch cards |
| Surveys & quizzes | ⚠ Quizzes yes, surveys not listed | ✓ Quiz & surveys |
| Landing pages | ✓ Included | ✓ Included |
| AI | ✗ Not on the plan sheet | ✓ AI Popup Builder, Smart Timing |
| Product recommendations & workflows | ⚠ Cross-sell popups, cart savers, automations | ✓ Recommendations, visual workflows, segmentation |
| Platforms | ⚠ Built around Shopify, BigCommerce, Wix | ✓ Shopify app and tag on any site |
| Counting unit | ⚠ Page views (popups) or contacts (email) | ✓ Unique visitors |
#4 Poptin
Poptin is the budget answer, and an honest one. It does the same core job Justuno Lite does — popups and forms with exit intent, cart triggers, coupon codes and A/B testing — for $20/mo billed annually at the same 10,000-visitor cap, or $47 for 50,000 visitors on four domains where Justuno wants $199. There is a real free plan at 1,000 visitors, branded, and an optional email track if you want the follow-up in the same account.
What you give up is depth. There is no quiz builder and no multi-step survey tool (its “survey popups” are a popup format), no product recommendations, no workflow or segmentation engine, and no AI on the plan sheet. Poptin’s 70-plus native integrations, Zapier and webhooks do the job Justuno’s do — get the address into your ESP — and the gamified popups cover the spin-to-win use case.
Read the domain count too. Basic covers one domain; four domains means Pro at $47/mo billed annually, and unlimited domains means Agency at $95. Poptin also counts unique visitors, which makes its numbers directly comparable with Justuno’s, unlike the pageview-priced tools above.
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The same core job at a third of the price
Lightbox, slide-in, bar and full-screen popups, email and contact forms with advanced fields, and a drag-and-drop editor with 60-plus templates. Basic at $20/mo billed annually matches Justuno Lite’s 10,000 visitors on one domain, unbranded.
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Ecommerce triggers and coupon codes
Exit intent, cart triggers, autopilot, cookie and JavaScript targeting, cart and order-history rules, and fixed or unique coupon codes that sync into your store. Gamified popups are on every plan, including Free.
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Integrations that reach your ESP
70-plus native integrations plus Zapier and webhooks. Where Justuno pushes to Klaviyo or Attentive, Poptin does the same — and where ChilliPopup keeps leads in its dashboard, Poptin does not make you copy them out.
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An optional email track
The “Emails & Poptins” track adds campaigns, automations and segments, priced on active contacts, with a free tier of 250 contacts and 500 emails a month. Both tracks grow with you, so model both curves before you put your list there.
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What is missing
No quiz builder, no multi-step surveys (only a survey popup format), no product recommendations, no workflows and no AI generation. If those are the Justuno features you use, this is the wrong direction to move in.
Poptin pricing
Poptin’s popups-only track has four tiers priced on monthly unique visitors and domains. Annual billing saves 20%; the figures below are the annual rate with the monthly rate beside it, as read in September 2026. The one gate to know is branding: the Free plan shows “Powered by Poptin”, and every paid plan removes it.
Free
Free forever, with the badge
- 1,000 visitors / month
- 1 domain, unlimited poptins
- Gamified popups
- Unbranded popups
Basic
$240 billed annually · $25 monthly
- 10,000 visitors / month
- 1 domain, unlimited poptins
- Unbranded
- A/B testing, gamified popups, 70+ integrations
The like-for-like match for Justuno Lite’s 10,000 visitors
Pro
$564 billed annually · $59 monthly
- 50,000 visitors / month
- 4 domains, unlimited poptins
- Unbranded
Justuno Lite at 50,000 visitors is $199
Agency
$1,140 billed annually · $119 monthly
- 150,000 visitors / month, scaling to 2,000,000
- Unlimited domains
- Premium support
The “Emails & Poptins” track is priced separately on active contacts
Poptin vs Justuno
| Feature | Poptin | Justuno |
|---|---|---|
| Cheapest paid plan | ✓ $20/mo annual — 10,000 visitors, 1 domain | $59/mo — 10,000 visitors, 5 live workflows |
| 50,000 visitors a month | ✓ $47/mo annual (Pro), 4 domains | ⚠ $199/mo (Lite) |
| Free plan | ✓ 1,000 visitors, branded | ✗ 14-day trial |
| Prize games | ✓ Gamified popups, all plans | ✓ Spin-to-win, scratch cards |
| Surveys & quizzes | ⚠ Survey popups; no quiz builder | ✓ Quiz & surveys |
| A/B testing | ✓ Included | ✓ Copy, creative, offers, triggers |
| AI | ✗ Not on the plan sheet | ✓ AI Popup Builder, Smart Timing |
| Product recommendations & workflows | ✗ Not available | ✓ Recommendations, visual workflows, segmentation |
| Integrations | ✓ 70+ native, Zapier, webhooks | ✓ Klaviyo, Attentive, Postscript, Omnisend, Iterable and more |
| Email campaigns | ✓ Optional email track | ✗ Captures for your ESP |
| Remove the vendor badge | ✓ From Basic | Not stated on the pricing page |
#5 OptinMonster
OptinMonster is the incumbent of the popup category and still the best-known name in it. If your site is WordPress rather than Shopify, it fits the world it grew up in: a 700-plus template library, every campaign format, Yes/No two-step forms, MonsterLinks, and a targeting layer — geolocation, referrer detection, cookie retargeting, OnSite Retargeting — that is genuinely deep.
Two structural things make it a different kind of purchase from Justuno. The prices you see are introductory and billed annually: Basic is $7/mo for the first 12 months at 60% off, and $210/yr after that; the pricing FAQ does address monthly plans, at a higher rate. And the allowance is counted in campaign impressions, not visitors — 2,500 a month on Basic, which a modest store can spend in days.
Exit intent, the thing OptinMonster is famous for, starts on Pro ($29/mo intro, renewing at $870/yr). The coupon wheel and the ecommerce integrations start on Growth ($49/mo intro, renewing at $1,470/yr). Both are on Justuno Lite, and on every other tool in this guide, at the entry tier.
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Every campaign type, on every plan
Lightbox popups, floating bars, inline forms, sidebar forms, slide-in scroll boxes and full-screen overlays, with a 700-plus template library and a drag-and-drop builder. Format is not what OptinMonster gates.
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Exit Intent and the trigger library
Exit Intent, InactivitySensor, scroll triggering, MonsterLinks click-to-load, subscriber recognition, adblock detection and campaign scheduling. Exit Intent itself starts on the Pro tier.
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Yes/No forms and multi-step views
The two-step pattern — ask a yes/no question, then show the form only to the people who said yes — is OptinMonster’s signature conversion trick, from the Plus tier upward. It is not a quiz builder.
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Serious targeting on the top tier
Geolocation, new versus returning, referrer detection, cookie retargeting, UTM targeting, OnSite Retargeting and follow-up campaigns — the nearest thing here to Justuno’s segmentation, most of it concentrated on Pro and Growth.
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A WordPress-native history
OptinMonster grew out of the WordPress ecosystem and still fits it best: the plugin, the integrations and the documentation all assume that world, even though the script runs anywhere. Its ecommerce integrations and revenue attribution arrive on Pro and Growth.
OptinMonster pricing
OptinMonster’s headline prices are introductory annual rates: the big number is what you pay for the first 12 months at 60% off, and the small print beside it is what the plan renews at. Budget against the renewal figure, because that is the price you live with from year two. Figures as read in September 2026.
Basic
Intro price · renews at $210/yr (~$17.50/mo)
- 1 site, 2,500 impressions / month
- All campaign types, 700+ templates
- Page targeting, time & scroll triggers
- A/B testing
- Exit intent
Plus
Intro price · renews at $570/yr (~$47.50/mo)
- 2 sites, 10,000 impressions / month
- A/B testing
- Device targeting, content locking
- Exit intent
Pro
Intro price · renews at $870/yr (~$72.50/mo)
- 3 sites, 25,000 impressions / month
- Exit Intent technology
- Countdown timers, scheduling, webhooks
- Revenue attribution, badge removal
- Coupon wheel campaigns
Growth
Intro price · renews at $1,470/yr (~$122.50/mo)
- 5 sites, 100,000 impressions / month
- Coupon wheel campaigns
- Geolocation, OnSite Retargeting
- Ecommerce integrations, custom JS
No free plan — a 14-day money-back guarantee instead
OptinMonster vs Justuno
| Feature | OptinMonster | Justuno |
|---|---|---|
| Cheapest paid plan | ⚠ $7/mo intro, renews at $210/yr | $59/mo — no contracts |
| Allowance on that plan | ⚠ 2,500 campaign impressions | 10,000 unique visitors |
| Billing | ⚠ Annual by default, intro pricing | ✓ Monthly, 10% off annually |
| Exit intent | ⚠ Pro tier and above | ✓ Lite onward |
| A/B testing | ⚠ Plus tier and above | ✓ Included |
| Prize wheel | ⚠ Coupon wheel on Growth only | ✓ Spin-to-win, scratch cards |
| Surveys & quizzes | ✗ Yes/No steps only | ✓ Quiz & surveys |
| Free plan | ✗ 14-day money-back instead | ✗ 14-day trial |
| Templates | ✓ 700+ | ✓ Designer-built templates, count not published |
| Targeting depth | ✓ Geo, referrer, cookie, UTM, retargeting | ✓ Source, device, location, behaviour, cart value, customer status |
| Email campaigns | ✗ Integrations only | ✗ Captures for your ESP |
Which Justuno alternative should you choose?
Justuno is not a tool anyone needs to escape. If you run real volume, your campaigns lean on recommendations and segments, and the $299 plan’s strategist is doing work you would otherwise pay an agency for, staying put is a reasonable answer. The question is whether you are paying for the platform or for the five workflows you actually have live — and that is where the five above separate.
- If you want the on-site layer without the platform price: ChilliPopup. Popups, forms, surveys, quizzes and four prize games, with A/B testing and AI drafting on every plan, free to start — and $29 where Justuno wants $199. Accept that there are no product recommendations, no workflows, no ESP connectors, and a badge on every plan.
- If your campaigns need to know about the cart: OptiMonk. Product recommendations, cart-value targeting and revenue measurement on every plan including the free one, and a badge that comes off at $19/mo. Convert your traffic to pageviews before you pick the tier.
- If you are on Shopify and want the sending in the same tool: Privy — $24/mo for popups alone or $30/mo with email and SMS, billed monthly, built around Shopify, BigCommerce and Wix.
- If you want Justuno Lite’s job at a third of the price: Poptin, at $20/mo billed annually for the same 10,000 visitors, with 70-plus integrations and an optional email track — and no surveys, quizzes or AI.
- If you live in WordPress and want the deepest targeting: OptinMonster, as long as impression caps suit you and you budget against the renewal price rather than the introductory one.
Whichever way you go, do the migration maths on your own traffic first. Take last month’s analytics, convert it into whatever unit the vendor counts — visitors, pageviews or impressions — and price the tier you would actually land on. Then count your live Justuno workflows: if the answer is five or fewer, you were never using the part of Justuno that justifies its price.
Build one, and see the difference
Popups, forms, surveys, quizzes and four prize games — every content type, A/B testing and AI generation on every plan, including the free one. No credit card, no time limit; paid plans from $29 a month.
Start freeFrequently asked questions
Is there a free alternative to Justuno?
Yes, three. OptiMonk’s free plan covers 10,000 pageviews a month on one domain with every feature unlocked — gamification, surveys, A/B testing and product recommendations — but shows the OptiMonk badge. Poptin’s free plan covers 1,000 visitors a month with unlimited popups, also branded. Justuno itself has no free plan, only a 14-day trial on Lite. ChilliPopup’s free plan covers 1,000 visitors a month with every content type, all four prize games and A/B testing included, also branded.
Which Justuno alternative is cheapest?
ChilliPopup, free for 1,000 visitors a month with every content type, all four prize games, A/B testing and AI generation included, and $29/mo for 50,000. On raw traffic per dollar, OptiMonk at $19/mo billed annually for 20,000 pageviews and Poptin at $20/mo billed annually for 10,000 visitors are the cheapest ways to match Justuno’s 10,000-visitor Lite plan, which costs $59/mo. Privy’s popups-only plan is $24/mo for 10,000 page views.
Which alternative has gamification like Justuno’s spin-to-win?
ChilliPopup ships four prize games — spin wheel, scratch card, slot machine and claw machine — on every plan, with the winner decided on the server. OptiMonk includes its lucky wheel, pick-a-gift and scratch card on every plan including the free one. Poptin’s gamified popups are on every plan including Free. Privy has Spin-to-Win on its Pop-ups & Displays plan. OptinMonster’s coupon wheel is reserved for the Growth tier.
Does any Justuno alternative include surveys and quizzes?
ChilliPopup includes multi-step surveys and quizzes as content types on every plan, including its free one. OptiMonk has survey elements and survey-based targeting on all plans. Privy lists multi-step quizzes but not surveys on its pricing page. Poptin lists survey popups as a popup format but has no multi-step survey or quiz builder, and OptinMonster’s Yes/No forms are two-step popups, not quizzes.
What replaces Justuno’s Done-For-You service?
Nothing on this list bundles a CRO strategist, an account manager and a Slack channel into the subscription the way Justuno’s $299/mo plan does. OptiMonk includes a key account manager on its $179/mo Premium tier and Privy offers free migration assistance; the rest are self-serve tools with chat or email support. If the service is the reason you bought Justuno, the honest answer is that you would be buying the service separately — from an agency or a freelancer — and running a cheaper tool underneath it.
Why do the traffic limits look so different between these tools?
Because they are not the same unit. Justuno, ChilliPopup and Poptin count unique monthly visitors, OptiMonk and Privy count pageviews, and OptinMonster counts campaign impressions — the number of times a popup was shown. A store with 10,000 visitors who each browse five pages generates 50,000 pageviews, so a “10,000” allowance can be comfortable in one tool and exhausted by the 6th of the month in another.
Which Justuno alternative is best for a Shopify store?
Privy, if you want popups, email and SMS in one Shopify-native account — it is built around Shopify, BigCommerce and Wix, and the Email & SMS plan starts at $30/mo. OptiMonk, if the campaigns need to know about the cart: cart-value targeting, stock-aware product recommendations and per-campaign revenue measurement are built for stores. ChilliPopup, if you want prize games, quizzes and surveys as well as popups; it installs as a Shopify theme app embed — see the Shopify popup guide.
How hard is it to migrate away from Justuno?
The install swap is the easy part — uninstall the app or remove the tag, add the new one. The work is in the workflows: Justuno campaigns are often chained into behaviour-based flows with segments, and none of the alternatives here will import them. Export your subscriber lists from your ESP (Justuno itself does not hold them), rebuild each live workflow as a campaign, and re-test the display rules, because exit intent, frequency caps and page rules behave slightly differently in every tool. Budget an afternoon per live workflow.
Other comparisons
Shortlisting more than one tool? These use the same units and the same checks, with prices read in August and September 2026:
- Top 5 Poptin alternatives — when the free plan’s badge and single domain start to pinch
- Top 5 Poper alternatives — for anyone who read the Starter column too late
- Top 5 OptinMonster alternatives — priced against the renewal, not the intro offer
- Top 5 OptiMonk alternatives — when pageviews are the wrong unit for your traffic
- Top 5 Popupsmart alternatives — when $32.50 still does not buy a split test
- Top 5 Privy alternatives — when the popup track’s page-view ladder climbs faster than your traffic
- Top 5 Wisepops alternatives — for teams priced out of a demo-first, managed plan
- Top 5 Claspo alternatives — the same checks applied to a newer builder
- Top 5 Getsitecontrol alternatives — when you want games and quizzes beyond widgets
- Top 5 Wheelio alternatives — when one wheel is not enough gamification