Skincare is bought on trust and rebought on habit. A prize wheel suits both halves: the prizes are the samples, travel sizes and gifts with purchase you already give away, the email is asked for only after a win, and a second wheel aimed at returning customers reappears when the bottle is running low. This page is the whole setup: a prize table built from gifts rather than discounts, copy for the four screens, display rules that wait for the ingredients list, a routine quiz to run alongside, and the report to read afterwards.
Beauty shoppers hesitate for a reason a discount does not answer: will it suit my skin. A wheel whose slices are samples, travel sizes and gifts with purchase answers it, at odds you set, and asks for an email only once the shopper has won.
Most slices carry a deluxe sample or a travel size, which cost you their unit price rather than a slice of the whole order, and put your product on the shopper's shelf. The two percentage slices are there for the shopper who was going to buy anyway, at odds you set. The roll happens on our server; the browser only animates to the result.
Skincare runs out. Display rules target returning visitors separately and cap frequency at once every so many days, so a duplicate of the wheel can greet a customer who comes back weeks later with a replenishment prize. Leave the switch that hides the wheel after a claimed prize off, and they can win again.
A wheel gets you the email; a routine quiz tells you what the shopper wanted. ChilliPopup quizzes ask a few multiple-choice questions, one step at a time, and count how many people chose each option. Run a skin-type quiz on the same site from the same install, and read the two side by side.
Six prizes and a leftover, three of them gifts. Type the labels, codes and chances into the Prizes panel exactly like this, and the wheel draws itself, Try again slice included.
| Slice | Reward code | Win chance | Why it is there |
|---|---|---|---|
| Free deluxe sample with any order | SAMPLE | 35% | The cheapest prize you own and the start of the next full-size order. Set it up in your store as a free-product-with-purchase discount. |
| Free shipping | GLOWSHIP | 20% | One serum is a small basket, and shipping is the objection on a small basket. |
| 15% off your first order | GLOW15 | 15% | The welcome offer, for the shopper who already knows what they want. Set the code to one use per customer in your store. |
| Free travel-size cleanser with orders over $50 | TRAVEL50 | 12% | A gift with purchase that lifts the basket to the threshold. A travel size travels, and comes back as a full size. |
| Full-size gift with orders over $90 | FULLSIZE90 | 8% | The headline gift with purchase. The minimum basket in your store pays for it. |
| 25% off your first order | GLOW25 | 4% | The slice friends hear about. Four spins in a hundred, and its code carries a minimum basket. |
| Try again | none | 6% (leftover) | Drawn automatically as a grey slice because the prizes add up to 94%. Small on purpose: with gifts this cheap, most spins should win. |
With these odds, every hundred spins hand out roughly thirty-five deluxe samples, twenty free-shipping codes, fifteen 15% codes, twelve travel sizes, eight full-size gifts and four 25% codes, and six shoppers see the Losing screen. More than half of the wins are gifts whose cost you know to the cent. Change any percentage and the editor shows the new chance of not winning as you type.
A wheel has four screens: Play, Post-Play, Winning and Losing, each its own canvas in the editor. Write {{prize_label}} and {{prize_code}} anywhere in the Post-Play or Winning copy and the won prize fills them in.
Headline: Spin for your first-order gift.
Sub-line: One spin, one gift or code. Deluxe samples, travel sizes, and a full-size gift on the lucky slice.
Keep the copy soft and short; a hint like "Tap the wheel to start" is all it needs. Say sample, not discount: it is the word the shopper came for.
Headline: {{prize_label}} is yours.
Sub-line: Enter your email and we will show your code right here. It is valid for 14 days.
One email field and one button. The screen appears only after a win, so the shopper who lands on Try again is never asked for an email in exchange for nothing.
Headline: Add {{prize_code}} at checkout for {{prize_label}}.
Sub-line: Pop the gift in your basket, enter the code, and the price comes off once your order qualifies.
Confetti is on by default; switch it off if it fights a quiet, clinical brand. Match the sub-line to how your store handles gifts, since some need the gift in the basket before the code applies, and add a "Shop the routine" button pointing at the collection the sample belongs to.
Headline: No gift on this spin, but your routine is a few questions away.
Sub-line: Take the skin quiz and find the right first step. Every order over $40 ships with a sample anyway.
Point the button at the page where your routine quiz runs, or at the collection for the skin type the shopper was browsing. A losing spin that ends on a quiz still ends with an answer.
A wheel carries the same display rules as every ChilliPopup popup: six triggers, targeting, frequency caps and a schedule. Beauty shoppers read before they buy, so the wheel should arrive after the reading, and come back when the bottle runs out.
/product, shows it on product pages and nowhere else, so the cart and checkout never see it. A shopper adding a serum to the basket does not need a wheel between them and the button. Page rules are any-match: a campaign shows wherever at least one of its page rules is true, so use either contains rules for the pages you want or a single doesn't-contain rule, never both.A wheel is a popup with a game on its Play step. If you have built a ChilliPopup popup before, you already know the editor.
Make one discount per prize (SAMPLE, GLOWSHIP, GLOW15, TRAVEL50, FULLSIZE90, GLOW25) in Shopify, WooCommerce, Wix or whatever runs your checkout. The gifts are free-product-with-purchase discounts with a minimum basket; the first-order codes are one use per customer.
Pick The Deal Is Right or Spin to Win, soften it to your packaging's palette, type the prize table into the Prizes panel and write the four screens. Every block is drag-and-drop, and your own fonts are welcome.
Set the time delay, page rules, audience and frequency above, then publish. Then build a routine quiz in the same editor, drafted by ChilliPopup's AI from a sentence if you like, and target it with the same rules. One install runs both.
There is no beauty template, and a beauty brand would not want one. Both wheel themes are fully editable, and the changes that make a wheel feel like a skincare brand rather than a game show take a few minutes.
A wheel gets two reports: the popup report every ChilliPopup campaign has, and a game report built from the server's own record of each play. A beauty brand reads them for two things: which gift people wanted, and who came back.
How many questions to ask, what to ask, how to deliver the result and what to measure, with sample questions you can copy into a routine finder.
Read the guide →The five moments an upsell or cross-sell popup earns its place, the offer types, sample copy and what to measure, which is where a gift-with-purchase threshold comes from.
Read the guide →Why most loyalty programmes are under-joined rather than under-designed, the five moments worth a signup popup, the copy, the display rules and the handover to plan before launch.
Read the guide →Type in the prize table, write the four screens, set the time delay and publish. Every sample you give away comes with an email, every spin is decided on the server, and the wheel is waiting when the bottle runs low.