An advent calendar is a small treat a day for twenty-four days, and a scratch card is the closest thing a website has to one. The shopper rubs the foil away with a finger or a cursor, our server decides what is underneath, and a win reveals a code once they leave an email. Set the frequency rule to once a day and the same card is back every morning from 1 to 24 December 2026. This page is the full setup: a prize table with odds you can copy, the copy for the four screens, the daily display rules, and what to read in the report on Christmas Eve.
December shoppers see a "15% off" banner on every store they visit. A card they scratch themselves, with something different under the foil each morning, is a reason to come back to yours, and each win asks for an email before the code appears.
Frequency rules include once a day. Set it and every visitor gets one card per day for the whole schedule: the same campaign, the same prize table, a fresh roll on the server each morning. There is nothing to publish daily and nothing to switch over at midnight.
In December the prizes that move people are not all percentages. Free gift wrap and free express shipping cost you a fixed amount, matter more with every day the shipping cut-off gets closer, and read as a gift rather than a discount. You set how often each one is under the foil.
The moment the first stroke lands on the foil, the browser asks our server for the outcome. The server rolls against your odds, records the play and answers; the panel under the foil stays blank until that answer arrives, and the code travels only inside a win. A fully scratched card still waits for the server.
Five prizes and a leftover. Type the labels, codes and chances into the Prizes panel exactly like this; the same table serves every card for twenty-four days.
| Under the foil | Reward code | Win chance | Why it is there |
|---|---|---|---|
| 10% off | ADVENT10 | 40% | The everyday treat. Most cards reveal it, and each one arrives with an email. |
| Free gift wrap | ADVENTWRAP | 20% | Costs pennies, saves the shopper a job in December, and reads as a gift rather than a discount. |
| Free express shipping | ADVENTEXPRESS | 15% | A fixed cost to you, and the prize that matters more each day the cut-off gets closer. |
| 20% off | ADVENT20 | 10% | The good day. Rare enough to protect margin across twenty-four days of cards. |
| 40% off one item | ADVENT40 | 3% | The one people tell a friend about. Three cards in a hundred; a single-item limit on the code caps what each one costs. |
| Nothing today | none | 12% (leftover) | The share your prizes leave short of 100%. The panel reveals the theme's losing label and the Losing screen follows. "Come back tomorrow" is the whole point of a daily card. |
Read across the table and the arithmetic is plain: with these odds, every hundred cards reveal roughly forty 10% codes, twenty gift-wrap codes, fifteen express-shipping codes, ten 20% codes and three 40% codes, and twelve shoppers read the losing label and are told to come back tomorrow. A shopper who scratches on all twenty-four days wins on about twenty-one of them, so the once-a-day rule is doing the rationing, not the odds. Change any percentage and the editor shows the new chance of not winning as you type.
A scratch card has four screens: Play, Post-Play, Winning and Losing. Each is its own canvas in the editor. Write {{prize_label}} and {{prize_code}} anywhere in the Post-Play or Winning copy and the prize the card revealed fills them in. Write the copy so it is true on every one of the twenty-four days.
Headline: Scratch today's card.
Sub-line: One card a day until Christmas Eve. Rub the foil to see what is under it.
The foil carries its own printed label from the theme (Champagne Noir reads "an exclusive Gift.", Paper Press "scratch to read"), so the headline does the seasonal work and the foil does the inviting. The reveal completes once 55% of the foil is cleared.
Headline: Under today's foil: {{prize_label}}.
Sub-line: Leave your email and the code appears right here. It is valid until 24 December.
One email field and one button. This screen appears only after a win, so a losing card never asks for anything.
Headline: {{prize_code}} gets you {{prize_label}}.
Sub-line: Order by 20 December for delivery before Christmas. Tomorrow's card is waiting.
Confetti is on by default here. Swap 20 December for your own last shipping date, and add a "Shop gifts" button pointing at your gift guide.
Headline: Not today. Tomorrow's card is a fresh one.
Sub-line: The gift guides are open, and orders placed by 20 December arrive before Christmas.
The panel shows the theme's losing label first, then this screen. With a once-a-day rule the promise is real: tomorrow the card is scratchable again, and a loser today is a visitor tomorrow.
A scratch card carries the same display rules as every ChilliPopup popup: six triggers, targeting, frequency caps and a schedule. One of those rules does most of the work here.
/checkout, keeps it off the checkout; the home page, collection pages and gift guides all keep it. Page rules are any-match: a campaign shows wherever at least one of its page rules is true, so use either contains rules for the pages you want or a single doesn't-contain rule, never both.A scratch card is a popup with a game surface on its Play step. If you have built a ChilliPopup popup before, you already know the editor.
Make one code per prize (ADVENT10, ADVENTWRAP, ADVENTEXPRESS, ADVENT20, ADVENT40) in Shopify, WooCommerce, Wix or whatever runs your checkout. Set each to expire on 24 December, and give ADVENT40 a single-item limit.
Pick Champagne Noir or Paper Press, type the prize table into the Prizes panel, write the four screens so they read true every day, and restyle the popup around the card. Every block is drag-and-drop, and your own fonts are welcome.
Set the frequency to once a day, enter the 1 to 24 December schedule, the trigger and the page rules above, then publish. If the ChilliPopup pixel is already on your site there is nothing else to install: the first card opens on 1 December on its own.
There is no dedicated Christmas template. Each scratch card theme is a complete card, and the parts of it that make it a card (the foil colour and its printed label, the reveal panel colours, the losing label, the card's geometry and the 55% reveal threshold) come with the theme and are not settings fields today. Choose the card first; everything around it is yours.
A scratch card gets two reports: the popup report every ChilliPopup campaign has, and a game report built from the server's own record of each card.
Campaign ideas for the whole of December, from gift guides and shipping cut-offs to the last-minute week, with the popup that fits each one.
Read the guide →The psychology of the foil, how to build the prize table and its odds, the display rules that fit, and the copy that gets the card scratched.
Read the guide →How often a popup should come back, once a day, per session or per visit, and how frequency caps change what a campaign asks of a returning visitor.
Read the guide →Pick the card, type in the prize table, write the four screens, set 1 to 24 December and once a day, and publish. Every morning the foil is back, every roll happens on our server, and every code comes with an email.