A Valentine's shopper is buying a single gift for a single person, and the date cannot move. The discount matters less than whether the parcel looks like a present and whether it arrives by Sunday 14 February 2027. A prize wheel hands out exactly those reassurances, one spin per shopper, in exchange for an email. This page is the whole campaign: a prize table built around gift wrap, a card and shipping, copy for the four screens, a rule set with your last shipping date in the middle of it, and what to read in the report on the 15th.
The fortnight before Valentine's Day is short, and the shopper is anxious about two things: will it look like a gift, and will it arrive in time. A wheel can answer both as prizes, and it collects an email while it does.
Free gift wrap, a free card and free shipping cost you little and turn an order into a present. Percent-off slices sit beside them for the shopper buying two things, and a win asks for an email on the Post-Play screen before the code appears.
Run the wheel from Monday 1 February to your last standard-shipping date, then a duplicate from the next day to Sunday 14 February with prizes a late shopper can still use. Both are ordinary start and end dates in your time zone; the handover happens without you.
Each prize has its own win chance in percent, and whatever is left of 100% is the chance of a Try again. The roll happens on our server and the browser only animates to the result, so the 6% slice comes up six times in a hundred whoever is spinning.
Five prizes and a small leftover, weighted towards the things that make a parcel a present. Type the labels, codes and chances into the Prizes panel exactly like this and the wheel draws itself, Try again slice included.
| Slice | Reward code | Win chance | Why it is there |
|---|---|---|---|
| Free gift wrap | LOVEWRAP | 30% | The prize that turns an order into a gift. It costs you paper and a minute, and most spins land here. |
| Free card | LOVECARD | 20% | If you sell greeting cards, a code that makes one free means the shopper adds a card and a message to the basket without thinking twice. |
| 10% off | LOVE10 | 22% | The February discount for the shopper who adds something for themselves. Still leaves margin on full-price gifts. |
| Free shipping | LOVESHIP | 15% | Takes the delivery cost off a single gift, and answers the "will it arrive" worry until your cut-off. |
| 20% off | LOVE20 | 6% | The prize people mention to a friend. Rare enough to protect margin. |
| Try again | none | 7% (leftover) | Drawn automatically as a grey slice because the prizes add up to 93%. Kept small on purpose; this is a fortnight for goodwill. |
Read down the chances and the arithmetic is plain: with these odds, every hundred spins hand out roughly thirty gift-wrap codes, twenty card codes, twenty-two 10% codes, fifteen free-shipping codes and six 20% codes, and seven shoppers see the Losing screen. Change any percentage and the editor shows the new chance of not winning as you type.
A wheel has four screens: Play, Post-Play, Winning and Losing. Each is its own canvas in the editor. Write {{prize_label}} and {{prize_code}} anywhere in the Post-Play or Winning copy and the won prize fills them in.
Headline: A little extra for the one you're buying for.
Sub-line: Spin once for free gift wrap, a free card or up to 20% off, valid until 14 February.
The disc itself is the button, so "Click the wheel to start" is all the instruction it needs. Lead with the wrap and the card; they tell the shopper this wheel understands what they are doing.
Headline: {{prize_label}}, on us.
Sub-line: Leave your email and your code appears right here. Use it on any order before Sunday 14 February.
One email field and one button. The screen only appears after a win, so nobody is asked for an email in exchange for nothing.
Headline: Add {{prize_code}} at checkout for {{prize_label}}.
Sub-line: Order by Tuesday 9 February and it arrives before the 14th.
Put your own last shipping date in that sub-line, and rewrite it in the duplicate for the final days. Confetti is on by default here and suits the occasion. Add a "Find a gift" button pointing at your Valentine's collection.
Headline: No prize this time, but there is still time.
Sub-line: Order by Tuesday 9 February and it arrives before Valentine's Day. Gift wrap is available at checkout.
The Losing screen still has to solve the delivery worry. Say the cut-off, say wrap is available, and point the button at the gift finder or your most popular gifts.
A wheel carries the same display rules as every ChilliPopup popup: six triggers, targeting, frequency caps and a schedule. This is the set for the first wheel, with the duplicate's dates noted where they differ.
/checkout, keeps it off the checkout, where a spin only interrupts someone already paying; product and collection pages all keep it. Page rules are any-match: a campaign shows wherever at least one of its page rules is true, so use either contains rules for the pages you want or a single doesn't-contain rule, never both.A wheel is a popup with a game on its Play step. If you have built a ChilliPopup popup before, you already know the editor.
Make one discount code per prize (LOVEWRAP, LOVECARD, LOVE10, LOVESHIP, LOVE20, and LOVEFAST for the duplicate) in Shopify, WooCommerce, Wix or whatever runs your checkout. Restrict the wrap and card codes to their products, and set every code to expire when its wheel does.
Pick Spin to Win or The Deal Is Right, recolour it in blush and deep red, type the prize table into the Prizes panel and write the four screens with your cut-off date in them. Every block is drag-and-drop, and a serif from the Google catalogue or your own font suits the occasion.
Enter the schedule, triggers, page rules and frequency above and publish. Then duplicate the campaign, give the copy the dates from your cut-off to the 14th, swap free shipping for the express upgrade and rewrite the deadline on the Winning and Losing screens. If the ChilliPopup pixel is already on your site there is nothing else to install.
There is no dedicated Valentine's Day template, and you do not need one. Both wheel themes are fully editable, and the changes that make a wheel read as February take a few minutes.
A wheel gets two reports: the popup report every ChilliPopup campaign has, and a game report built from the server's own record of each spin. With two campaigns you get two of each, and the comparison is the useful part.
Valentine's shoppers know the deadline and not the gift. Ten popup ideas, from gift-finder quizzes to last-minute saves, with sample copy for each.
Read the guide →Prize ideas for stores and service sites, how to set the odds, whether to include a losing slice, and the prize mix that keeps a wheel profitable.
Read the guide →The next gift date on the calendar: nine campaign ideas on a four-week timeline, from early-access lists to last-minute gift cards, with copy and scheduling rules.
Read the guide →Type in the prize table, write the four screens, set the first schedule, publish, then duplicate for the final days. On 1 February the wheel opens itself, the server decides every spin, and every code you give away comes with an email. The Free plan includes all four prize games.