Halloween is the one promotion where a losing slice is part of the fun. Trick or treat is already a game of chance, so a wheel with treats on most slices and a Trick on one is the campaign shoppers expect, and they ask to play it. This page sets it up for costume, candy, party and décor stores: a prize table where the Trick is a slice you style yourself, copy for the four screens, display rules for Saturday 24 to Saturday 31 October 2026, and what to read in the report on 1 November.
A shopper on 27 October is not comparing prices. They need the costume, the candy or the décor to arrive by Saturday, and they are in the mood to play. A wheel turns the discount into a treat they won, and the one slice that gives nothing is the trick they were half expecting.
At any other time of year a losing slice needs an apology. At Halloween it is the joke. Leave a leftover below 100% and the wheel draws a grey Try again slice for exactly that chance, or mark a prize as a Losing option called Trick: it keeps its own label and colour, counts as a loss and never returns a code.
Costume and party orders come in through the last week of October, so the schedule runs Saturday 24 to Saturday 31 October 2026 in your time zone, with hour windows if you would rather it did not open at three in the morning. It starts and stops on its own.
Each treat has its own win chance in percent, the roll happens on our server and the browser only animates to the result. The 5% slice comes up five times in a hundred whoever is spinning, and if the server cannot be reached the spin resolves as a loss, so a blocked request never hands out a code.
Five treats and one Trick, totalling exactly 100%. Type the labels, codes and chances into the Prizes panel like this, mark the last row as a Losing option, and the wheel draws itself without a grey slice.
| Slice | Reward code | Win chance | Why it is there |
|---|---|---|---|
| 10% off | TREAT10 | 35% | The everyday treat. Most spins land here, and it is the discount you would have run for the week anyway. |
| A free bag of candy | TREATBAG | 20% | A low-cost item of yours added to the order for nothing, through a code that makes that one product free. The shopper gets something to hold. |
| Free express shipping | TREATFAST | 15% | The treat that matters most from Wednesday on, when standard delivery no longer arrives before the party. |
| 15% off | TREAT15 | 12% | The step up for a full costume or a décor bundle. Still leaves margin on a busy week. |
| 25% off | TREAT25 | 5% | The headline treat. Rare enough to protect margin, generous enough to be talked about. |
| Trick | none | 13% | A prize marked as a Losing option: it keeps the label Trick and its black colour on the wheel, counts as a loss and never returns a code. Because the six rows total 100%, no grey Try again slice is added. |
Read down the chances and the arithmetic is plain: with these odds, every hundred spins hand out roughly thirty-five 10% codes, twenty candy bags, fifteen express upgrades, twelve 15% codes and five 25% codes, and thirteen shoppers land on the Trick and see the Losing screen. Change any percentage and the editor shows the new chance of not winning as you type.
A wheel has four screens: Play, Post-Play, Winning and Losing. Each is its own canvas in the editor. Write {{prize_label}} and {{prize_code}} anywhere in the Post-Play or Winning copy and the won prize fills them in.
Headline: Trick or treat. Spin the wheel.
Sub-line: Five treats, one trick. Up to 25% off, free candy or free express shipping, until midnight on Halloween.
The disc itself is the button, so "Click the wheel to start" is all the instruction it needs. Say there is a trick; a wheel that admits one slice loses is more fun to spin than one that pretends otherwise.
Headline: Treat. {{prize_label}} is yours.
Sub-line: Leave your email and your code appears right here. It works until midnight on 31 October.
One email field and one button. The screen only appears after a win, so nobody who landed on the Trick is asked for anything.
Headline: Use {{prize_code}} at checkout for {{prize_label}}.
Sub-line: Order by Wednesday 28 October and it arrives before the party.
Put your own cut-off in that sub-line. Confetti is on by default; keep it, or switch it off and let a dark background carry the reveal. Add a "Shop costumes" button pointing at the collection.
Headline: Trick. No treat on this spin.
Sub-line: Everything still ships in time if you order by Wednesday 28 October, and the party aisle is open.
Thirteen shoppers in a hundred see this screen, so write it with the same care as the Winning one: a joke, the shipping deadline, and a button to your most popular costumes.
A wheel carries the same display rules as every ChilliPopup popup: six triggers, targeting, frequency caps and a schedule. This is the set that fits a week of costume and party orders.
/checkout, keeps it off the checkout, where a spin only interrupts someone already paying; product and collection pages all keep it. Page rules are any-match: a campaign shows wherever at least one of its page rules is true, so use either contains rules for the pages you want or a single doesn't-contain rule, never both.A wheel is a popup with a game on its Play step. If you have built a ChilliPopup popup before, you already know the editor.
Make one discount code per treat (TREAT10, TREATBAG, TREATFAST, TREAT15, TREAT25) in Shopify, WooCommerce, Wix or whatever runs your checkout. Restrict the candy code to its product and set every code to expire at midnight on 31 October. The Trick needs no code.
Pick The Deal Is Right, whose two styled losing slices are already there, recolour it in orange and black, type the prize table into the Prizes panel, mark the Trick as a Losing option and write the four screens. Every block is drag-and-drop, and your own fonts are welcome.
Enter the schedule, triggers, page rules and frequency above, then publish. If the ChilliPopup pixel is already on your site there is nothing else to install: the wheel appears on Saturday 24 October on its own and is gone on 1 November.
There is no dedicated Halloween template, and you do not need one. Both wheel themes are fully editable, and The Deal Is Right already has the ingredient a Halloween wheel needs: styled losing slices.
A wheel gets two reports: the popup report every ChilliPopup campaign has, and a game report built from the server's own record of each spin. Together they tell you what the week was worth, and they are the rehearsal for the Black Friday wheel four weeks later.
Thirteen Halloween popup ideas with sample copy, triggers and date-range rules: trick-or-treat coupons, spooky spin wheels, exit savers and more.
Read the guide →Twelve campaign ideas across spin wheels, scratch cards, slot machines and claw machines, plus how to build a prize table that is fair to you and the visitor.
Read the guide →The five-word headline test, leading with the reward, button copy that beats Submit and honest urgency: the rules a trick-or-treat wheel has to follow too.
Read the guide →Type in the prize table, mark the Trick, write the four screens, set the dates and publish. On Saturday 24 October the wheel opens itself, the server decides every spin, and every treat you hand out comes with an email. The Free plan includes all four prize games.