Every store discounts on Black Friday. A prize wheel makes the discount something a shopper wins, with an email in exchange, and lets you decide exactly how often each tier comes up. This page is the whole setup: a prize table with odds you can copy, the copy for each screen, the display rules and schedule for the weekend, and what to read in the report on Monday.
A flat "20% off everything" banner costs 20% on every order and captures nothing. A wheel spreads the same budget across tiers, decides the odds for you, and asks for an email before it hands over the code.
Most slices carry the discount you would have given anyway; one or two carry the headline prize. A win asks for an email on the Post-Play screen before the Winning screen reveals the code, so every code you give out comes with a subscriber.
Display rules take a start date and an end date in your time zone, plus weekday and hour windows. Set Friday 27 to Monday 30 November 2026 and the wheel opens itself on Friday morning and closes itself after Cyber Monday, without you being at a keyboard.
Each prize has its own win chance in percent, and whatever is left of 100% is the chance of a Try again. The roll happens on our server and the browser only animates to the result, so the 2% slice comes up 2% of the time no matter who is spinning.
Five prizes and a leftover. Type the labels, codes and chances into the Prizes panel exactly like this, and the wheel draws itself, Try again slice included.
| Slice | Reward code | Win chance | Why it is there |
|---|---|---|---|
| 10% off | BF10 | 40% | The discount you were going to run anyway. Most spins land here. |
| 15% off | BF15 | 25% | A visible step up that still leaves margin on full-price items. |
| Free shipping | BFSHIP | 15% | Costs you a fixed amount, feels like a win on small baskets. |
| 25% off | BF25 | 8% | The prize people mention to friends. Rare enough to protect margin. |
| 40% off | BF40 | 2% | The headline slice. Two spins in a hundred, at a cost you can cap with a minimum basket on the code. |
| Try again | none | 10% (leftover) | Drawn automatically as a grey slice because the prizes add up to 90%. It keeps the wheel honest and the wins worth having. |
Read across the table and the arithmetic is plain: with these odds, every hundred spins hand out roughly forty 10% codes, twenty-five 15% codes, fifteen free-shipping codes, eight 25% codes and two 40% codes, and ten shoppers see the Losing screen. Change any percentage and the editor shows the new chance of not winning as you type.
A wheel has four screens: Play, Post-Play, Winning and Losing. Each is its own canvas in the editor. Write {{prize_label}} and {{prize_code}} anywhere in the Post-Play or Winning copy and the won prize fills them in.
Headline: Black Friday starts with a spin.
Sub-line: One spin, one code, valid all weekend. Up to 40% off.
The disc itself is the button, so a hint like "Click the wheel to start" is all the instruction it needs.
Headline: {{prize_label}} is yours.
Sub-line: Enter your email and we'll show your code right here. It's valid until Monday midnight.
One email field and one button. This screen only appears after a win, so nobody is asked for an email in exchange for nothing.
Headline: Use {{prize_code}} at checkout for {{prize_label}}.
Sub-line: Add it to any order before Monday 30 November, 23:59.
Confetti is on by default here. Add a "Shop the sale" button pointing at your Black Friday collection.
Headline: No prize on this spin, but the sale is still on.
Sub-line: Everything in the Black Friday collection is already reduced. Free shipping over $60 all weekend.
Send the shopper somewhere useful. A losing spin that ends on a dead end is the one part of a wheel people remember badly.
A wheel carries the same display rules as every ChilliPopup popup: six triggers, targeting, frequency caps and a schedule. This is the set that fits Black Friday.
/checkout, keeps it off the checkout, where a spin only interrupts someone already paying. Page rules are any-match: a campaign shows wherever at least one of its page rules is true, so use either contains rules for the pages you want or a single doesn't-contain rule, never both.A wheel is a popup with a game on its Play step. If you have built a ChilliPopup popup before, you already know the editor.
Make one discount code per prize (BF10, BF15, BFSHIP, BF25, BF40) in Shopify, WooCommerce, Wix or whatever runs your checkout. Set each to expire when the wheel does, and give the 40% code a minimum basket.
Pick The Deal Is Right or Spin to Win, recolour it for Black Friday, type the prize table into the Prizes panel and write the four screens. Every block is drag-and-drop, and your own fonts are welcome.
Enter the schedule, triggers, page rules and frequency above, then publish. If the ChilliPopup pixel is already on your site there is nothing else to install: the wheel appears on Friday morning on its own.
There is no dedicated Black Friday template, and you do not need one. Both wheel themes are fully editable, and the changes that make a wheel read as Black Friday take a few minutes.
A wheel gets two reports: the popup report every ChilliPopup campaign has, and a game report built from the server's own record of each play.
Which popups to run before, during and after the sale, how to sequence them, and the mistakes that cost stores their margin.
Read the guide →Prize ideas for stores and service sites, how to set the odds, whether to include a losing slice, and the prize mix that keeps a wheel profitable.
Read the guide →Every retail moment of the year with the popup that fits it, so the Black Friday wheel is one campaign in a plan rather than a scramble.
Read the guide →Type in the prize table, write the four screens, set the dates, and publish. On Friday morning the wheel opens itself, the server decides every spin, and every code you give away comes with an email.