Apparel is won on the first order and kept on the second. A prize wheel does both jobs: it turns the welcome discount every clothing store gives anyway into something a new visitor wins, with an email attached, and a duplicate of it aimed at returning customers turns a new drop into an event. This page is the setup for both: a first-order prize table with odds you can copy, copy for the four screens, display rules that keep the wheel away from anyone mid-checkout, and what to read in the report after launch week.
Nearly every clothing store greets a new visitor with 10% off in exchange for an email. A wheel offers the same trade with better manners: the shopper plays for it, the odds decide how generous you are, and the email is asked for only after a win.
Most slices carry the 10% you would have offered anyway; one carries 25%, at odds low enough to protect margin on full-price stock. The roll happens on our server and the browser only animates to the result, so the 8% slice comes up eight times in a hundred, whoever is spinning.
Display rules target new and returning visitors separately. Duplicate the welcome wheel, switch its audience to returning visitors, swap the slices for drop-week prizes and schedule it for launch week. The people who already bought get a wheel of their own, and the new-in collection gets a launch.
Fashion stores care what the wheel looks like. Any prize can be marked a Losing option, so it keeps its own label and colour instead of the grey Try again slice, and the Losing screen points the shopper at the new-in collection rather than at a dead end.
Five prizes and a styled losing slice, adding up to exactly 100%. Type the labels, codes and chances into the Prizes panel like this, mark the last row as a Losing option, and the wheel draws itself without a grey slice.
| Slice | Reward code | Win chance | Why it is there |
|---|---|---|---|
| 10% off your first order | HELLO10 | 35% | The welcome offer every apparel store already trades for an email. Here it is the most common win, and it still comes with the email. |
| Free shipping | ONUS | 20% | One tee or one pair of jeans is a small basket, and shipping is the objection on a small basket. |
| 15% off New In | NEWIN15 | 15% | Points the win at full-price stock rather than the sale rail. Limit the code to the new-in collection in your store. |
| Free pair of socks with your order | SOCKS | 12% | The cheapest gift you stock, set up in your store as a free-product-with-purchase discount, and the prize people mention to friends. |
| 25% off your first order | HELLO25 | 8% | The headline slice. Rare enough to protect margin, and its code carries a minimum basket in your store. |
| Not this time | none | 10% (Losing option) | Marked as a Losing option: it keeps its label and your colour, counts as a loss and never returns a code. Because the chances total 100%, no grey Try again slice is drawn. |
The arithmetic reads straight off the table: with these odds, every hundred spins hand out roughly thirty-five 10% codes, twenty free-shipping codes, fifteen New In codes, twelve pairs of socks and eight 25% codes, and ten shoppers land on Not this time and see the Losing screen. Move the losing slice's 10% onto the two first-order slices and every spin wins; the editor shows the chance of not winning as you type.
A wheel has four screens: Play, Post-Play, Winning and Losing, each its own canvas in the editor. Write {{prize_label}} and {{prize_code}} anywhere in the Post-Play or Winning copy and the won prize fills them in.
Headline: New here? Spin for your first order.
Sub-line: One spin, one code. Up to 25% off your first order, or a pair of socks on us.
The disc is the button. Keep the copy to two lines and let the lookbook photograph behind the wheel do the talking.
Headline: {{prize_label}}, yours.
Sub-line: Enter your email and your code appears here. It is good for 14 days on your first order.
One email field and one button. The screen appears only after a win, and the email lands in the claims table with the prize and code beside it.
Headline: Use {{prize_code}} at checkout for {{prize_label}}.
Sub-line: Every piece, every size, free returns within 30 days.
Confetti is on by default. Add a "Shop New In" button: a first order from the new drop at full price is the outcome the wheel is built for. Swap the returns line for whatever your policy actually is.
Headline: No code on this spin. The new drop does not need one.
Sub-line: New In landed this week, in every size. Free returns on all of it, always.
Point the button at the new-in collection, not the homepage. The shopper who just lost is reading this screen for a reason to stay; give them the drop and the returns promise rather than a consolation code.
A wheel carries the same display rules as every ChilliPopup popup: six triggers, targeting, frequency caps and a schedule. A fashion store runs the welcome wheel all year for new visitors, and a drop wheel for returning ones whenever there is something new to launch.
/checkout, keeps it off the checkout. A wheel that interrupts someone paying full price is a discount you did not need to give. Page rules are any-match: a campaign shows wherever at least one of its page rules is true, so use either contains rules for the pages you want or a single doesn't-contain rule, never both.A wheel is a popup with a game on its Play step. If you have built a ChilliPopup popup before, you already know the editor.
Make one code per prize (HELLO10, ONUS, NEWIN15, SOCKS, HELLO25) in Shopify, WooCommerce, Wix or whatever runs your checkout. Set the first-order codes to one use per customer, limit NEWIN15 to the new-in collection and give HELLO25 a minimum basket.
Pick Spin to Win or The Deal Is Right, strip it back to your palette and typeface, type the prize table into the Prizes panel, mark the last row as a Losing option and write the four screens. Every block is drag-and-drop, and your own fonts are welcome.
Set the audience to new visitors, the triggers, page rules and frequency above, then publish. When the next drop is ready, duplicate the campaign, switch the audience to returning visitors, swap the slices and schedule it for launch week.
There is no fashion template, and a fashion store would not want one. Both wheel themes are fully editable, and the point is to make the wheel look like your site rather than like a game show.
A wheel gets two reports: the popup report every ChilliPopup campaign has, and a game report built from the server's own record of each play. With two wheels running, read them side by side.
Prize ideas for stores and service sites, how to set the odds, whether to include a losing slice, and the prize mix that keeps a wheel profitable.
Read the guide →A sold-out size is the highest-intent page on a clothing store. How to capture restock requests with a popup, identify the product without an inventory sync, and send the alert.
Read the guide →Popups for people who already bought: the five moments worth a campaign, the display rules behind each, the copy to use, and the honest limits of what a popup can know.
Read the guide →Type in the first-order prize table, write the four screens, aim the wheel at new visitors and publish. When the next drop lands, duplicate it for the customers who already know you, and read the two reports side by side.