December shoppers are not hunting for a percentage. They are buying a gift for a particular person, against a delivery date your carrier sets, and they would like it wrapped. A prize wheel lets you hand out exactly those things, one spin per shopper, in exchange for an email. This page is the whole campaign: a prize table built around gift wrap and shipping, copy for the four screens, display rules for 1 to 24 December 2026, and the duplicate you run from Boxing Day into January.
In December the visitor usually knows what they want and who it is for. What holds them at the basket is the price, the delivery date and whether it will look like a present. A wheel can hand out all three as prizes, and it asks for an email before it does.
Free gift wrap, free shipping and a small extra in the parcel cost you little and remove the exact worries a gift shopper has. Percent-off slices sit beside them for the shopper who is also buying for themselves, and a win asks for an email on the Post-Play screen before the code appears.
Display rules take a start date and an end date in your time zone, with weekday and hour windows if you want them. Set Tuesday 1 December to Thursday 24 December 2026 and the wheel opens itself on the first of the month and retires itself on Christmas Eve, with nobody at a keyboard.
A frequency cap of once every 30 days, plus the switch that hides the wheel from visitors who already claimed, gives each shopper one spin for the month. When the month is over, duplicate the campaign, swap the codes and dates, and the Boxing Day wheel is ready before the paper is off the presents.
Six prizes and a small leftover, weighted towards the things a gift shopper worries about. Type the labels, codes and chances into the Prizes panel exactly like this and the wheel draws itself.
| Slice | Reward code | Win chance | Why it is there |
|---|---|---|---|
| Free gift wrap | XMASWRAP | 30% | The prize a gift shopper actually wants, and it costs you paper and a minute at the packing bench. Most spins land here. |
| 10% off | XMAS10 | 25% | The December discount you were going to run anyway, for the shopper who adds something for themselves. |
| Free shipping | XMASSHIP | 20% | Takes the delivery cost off the basket. A fixed cost to you, a real saving on a single gift. |
| Free express upgrade | XMASFAST | 10% | The shipping-cut-off prize. Worth little on 3 December and a great deal on the 20th, when standard delivery no longer makes it in time. |
| 20% off | XMAS20 | 7% | The prize people mention to friends. Rare enough to protect December margin. |
| A free stocking filler | XMASGIFT | 3% | A small item of yours added to the order for nothing, through a code that makes that one product free. Three shoppers in a hundred get a story to tell. |
| Try again | none | 5% (leftover) | Drawn automatically as a grey slice because the prizes add up to 95%. Kept small on purpose: December is not the month for a wheel that mostly says no. |
Read down the chances and the arithmetic is plain: with these odds, every hundred spins hand out roughly thirty gift-wrap codes, twenty-five 10% codes, twenty free-shipping codes, ten express upgrades, seven 20% codes and three stocking fillers, and five shoppers see the Losing screen. Change any percentage and the editor shows the new chance of not winning as you type.
A wheel has four screens: Play, Post-Play, Winning and Losing. Each is its own canvas in the editor. Write {{prize_label}} and {{prize_code}} anywhere in the Post-Play or Winning copy and the won prize fills them in.
Headline: Unwrap a little extra.
Sub-line: Spin once for free gift wrap, free shipping or up to 20% off, valid until Christmas Eve.
The disc itself is the button, so "Click the wheel to start" is all the instruction it needs. Lead with the gift wrap, not the percentage: it is the prize that tells a gift shopper this wheel is for them.
Headline: {{prize_label}} is yours.
Sub-line: Leave your email and your code appears right here. Use it on any order before 24 December.
One email field and one button. The screen only appears after a win, so nobody is asked for an email in exchange for nothing.
Headline: Add {{prize_code}} at checkout for {{prize_label}}.
Sub-line: Order by Monday 21 December and it arrives before Christmas.
Put your own last shipping date in that sub-line; in the final week it is the most useful sentence on the wheel. Confetti is on by default here. Add a "Find a gift" button pointing at your gift guide.
Headline: No prize on this spin, but the gift guide is open.
Sub-line: Everything ordered by 21 December still arrives in time, and gift wrap is available at checkout.
A losing spin in December should still solve the shopper's real problem, which is choosing. Point the button at the gift guide or your most popular gifts, never at a dead end.
A wheel carries the same display rules as every ChilliPopup popup: six triggers, targeting, frequency caps and a schedule. This is the set that fits a month of gift shopping.
/checkout, keeps it off the checkout, where a spin only interrupts someone already paying; collection, gift-guide and product pages all keep it. Page rules are any-match: a campaign shows wherever at least one of its page rules is true, so use either contains rules for the pages you want or a single doesn't-contain rule, never both.A wheel is a popup with a game on its Play step. If you have built a ChilliPopup popup before, you already know the editor.
Make one discount code per prize (XMASWRAP, XMAS10, XMASSHIP, XMASFAST, XMAS20, XMASGIFT) in Shopify, WooCommerce, Wix or whatever runs your checkout. Restrict the wrap and stocking-filler codes to their products, and set every code to expire when the wheel does.
Pick The Deal Is Right or Spin to Win, recolour it in cream, green and gold, type the prize table into the Prizes panel and write the four screens. Every block is drag-and-drop, and a serif from the Google catalogue or your own font gives it the feel of a card.
Enter the schedule, triggers, page rules and frequency above, then publish. If the ChilliPopup pixel is already on your site there is nothing else to install: the wheel appears on 1 December on its own and stops on Christmas Eve.
There is no dedicated Christmas template, and you do not need one. Both wheel themes are fully editable, and a wheel reads as Christmas after a handful of colour changes.
A wheel gets two reports: the popup report every ChilliPopup campaign has, and a game report built from the server's own record of each spin. Read them on Boxing Day, before you publish the duplicate.
Gift-guide quizzes, festive wheels, shipping-deadline messages and the New Year handoff, with triggers, sample copy and scheduling rules for each.
Read the guide →January traffic is unusual: gift-card holders, returners and people making plans. Ten campaign ideas for the wheel's duplicate and the popups around it.
Read the guide →When a discount earns its margin, percentage against fixed against free shipping, and the display rules that keep bargain hunters out of a December wheel.
Read the guide →Type in the prize table, write the four screens, set 1 to 24 December, and publish. On the first of the month the wheel opens itself, the server decides every spin, and every code you give away comes with an email. The Free plan includes all four prize games.