A summer sale is long, quiet and browsed from a phone. The markdowns do the heavy lifting; a prize wheel gives the half-interested shopper one more reason to buy this week rather than after the holiday, and takes an email in exchange. This page is the whole setup: a prize table that stacks on your markdowns without giving the sale away, copy for the four screens, a three-week schedule with weekday windows, and the report to read once the last of the stock has gone.
A sale rail already says 30% off. What a shopper on a sun lounger lacks is a reason to buy now rather than after the holiday. A wheel gives them one, decides for you how generous it is, and asks for an email before it hands over the code.
Every slice is an extra on top of the sale price, and how often each extra comes up is set by odds you control. The 10% slice lands on most spins; the 30% slice is rare, and its code carries a minimum basket in your store. You know the average discount before the first spin.
Summer traffic arrives from phones: the beach, the train, the garden. Exit intent needs a cursor, so the wheel opens on scroll depth or a time delay instead, and The Deal Is Right theme is a portrait, mobile-first card that fits a phone screen without pinching.
Display rules take a start date, an end date, and weekday and hour windows in your time zone. Set the sale's dates once and the wheel opens itself on the first morning, rests on the days you tell it to, and closes itself on the last night.
Five prizes and a leftover, every one of them an extra on the sale price. Type the labels, codes and chances into the Prizes panel exactly like this, and the wheel draws itself, Try again slice included.
| Slice | Reward code | Win chance | Why it is there |
|---|---|---|---|
| Extra 10% off sale items | SUMMER10 | 35% | The nudge that turns a browse into a basket. On stock you would mark down further next week anyway, it costs little. |
| Free shipping | SUMMERSHIP | 25% | Summer baskets are small, one swimsuit or a pair of sandals, and shipping is the objection on a small basket. |
| Extra 20% off sale items | SUMMER20 | 18% | The slice that moves the deep end of the rail: last season's colours, broken size runs, the things you would rather ship than store. |
| Free gift with any sale order | SUMMERGIFT | 10% | A leftover line from last season, set up in your store as a free-product-with-purchase discount. Clearing stock is the point of the sale. |
| Extra 30% off sale items | SUMMER30 | 4% | The headline slice. Four spins in a hundred, and its code carries a minimum basket in your store. |
| Try again | none | 8% (leftover) | Drawn automatically as a grey slice because the prizes add up to 92%. Without it the extras stop feeling like wins. |
With these odds, every hundred spins hand out roughly thirty-five extra-10% codes, twenty-five free-shipping codes, eighteen extra-20% codes, ten free gifts and four extra-30% codes, and eight shoppers see the Losing screen. Because every discount is an extra on already-reduced stock, limit each code to the sale collection in your store so it never touches full-price items. Change any percentage and the editor shows the new chance of not winning as you type.
A wheel has four screens: Play, Post-Play, Winning and Losing, each its own canvas in the editor. Write {{prize_label}} and {{prize_code}} anywhere in the Post-Play or Winning copy and the won prize fills them in.
Headline: The sale is on. Spin for an extra.
Sub-line: One spin, one code, valid on everything already reduced. Up to an extra 30% off.
Keep it to two lines. On a phone the wheel fills the card and the disc itself is the button, so a hint like "Tap the wheel to start" is all the instruction it needs.
Headline: {{prize_label}}, on top of the sale price.
Sub-line: Enter your email and your code appears right here. It works on anything in the sale until 18 July.
One email field and one button. This screen only appears after a win, so nobody hands over an email for nothing.
Headline: Use {{prize_code}} at checkout for {{prize_label}}.
Sub-line: It applies to sale items only, on top of the marked price, until Sunday 18 July.
Confetti is on by default here. Add a "Shop the sale" button pointing at the sale collection; the shopper is already halfway there.
Headline: No extra on this spin. The sale is still the sale.
Sub-line: Everything in the sale is already reduced, and the sizes left are the ones going fastest.
Point the button at the sale collection. On a three-week sale a losing shopper may well be back next week, when the frequency rule gives them another spin.
A wheel carries the same display rules as every ChilliPopup popup: six triggers, targeting, frequency caps and a schedule. A long sale needs a different set from a four-day weekend: less often, more windows, and triggers that work on a phone.
/sale, shows it on the sale collection and its product pages and nowhere else, so the cart and checkout never see it. Page rules are any-match: a campaign shows wherever at least one of its page rules is true, so use either contains rules for the pages you want or a single doesn't-contain rule, never both.A wheel is a popup with a game on its Play step. If you have built a ChilliPopup popup before, you already know the editor.
Make one code per prize (SUMMER10, SUMMERSHIP, SUMMER20, SUMMERGIFT, SUMMER30) in Shopify, WooCommerce, Wix or whatever runs your checkout. Limit each to the sale collection, set it to expire on 18 July, and give the 30% code a minimum basket.
Pick The Deal Is Right for a mobile-first card, lighten it for summer, type the prize table into the Prizes panel and write the four screens. Every block is drag-and-drop, and your own fonts are welcome.
Enter the schedule, the weekday window, the triggers, page rules and frequency above, then publish. If the ChilliPopup pixel is already on your site there is nothing else to install: the wheel opens on the first Friday of the sale on its own.
There is no dedicated summer template, and you do not need one. Both wheel themes are fully editable, and the changes that make a wheel read as summer take a few minutes.
A wheel gets two reports: the popup report every ChilliPopup campaign has, and a game report built from the server's own record of each play. Over three weeks, read them week by week.
Fifteen promotions with the offer, the audience and the announcement for each, plus the margin maths that tells you which extra you can afford to put on a slice.
Read the guide →Why popups fail when they copy desktop, thumb-friendly design, Google's interstitial rules, and the triggers that replace exit intent on phones.
Read the guide →The six frequency options, per-campaign against per-visitor rules, and the settings to use by campaign type, including a sale that runs for weeks.
Read the guide →Type in the prize table, write the four screens, set the dates and the weekend window, and publish. The wheel opens on the first Friday, rests when you told it to, decides every spin on the server, and closes itself on 18 July with a list of every code it gave away.